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Today’s society is characterised by a growing need for a constant information flow, accessible anytime and anywhere. This is underlined by the phenomenal global uptake of personal display technology such as smartphones and tablets. The need for constantly updated communication – be it information, entertainment or advertising - is also impacting the way businesses are communicating with customers and how they can make information visible to their audiences. People are constantly on the move and businesses want to catch and focus their attention to maximize mind-space for their product or brand or to help people find their way quickly and efficiently.