Latest-generation infotainment with the NEC X431BT “BarType” display
NEC Display Solutions brings flexibility to the digital out-of-home market
Munich, 12 March 2010 – With the NEC X431BT, NEC Display Solutions is launching a new form factor 43” LCD public display. The special design facilitates digital signage on pillars, on shelves or in a host of other areas that, due to their spatial limitations, have been virtually impossible to use before. With the NEC X431BT, users can implement creative applications that open up new, effective ways of appealing to customers. Numerous connection and usability features such as LAN control, help to safeguard operator investments.
Today, the small display panels showing departure or arrival times directly above train platforms or at bus stops may offer travellers information, but the capacity is often limited and the displays aren’t especially appealing to the eye. Equally, pillars in hotels, restaurants or in department stores often remain unused in terms of digital advertising, since they cannot accommodate a conventional public display due to the limited space available. With the X431BT, NEC Display Solutions has developed an innovative LC display that fills this gap in the market of high end shop equipment perfectly.
The special feature lies in the shape. With a width of just under 106 cm and a small height of just 26.5 cm, it offers a range of installation options in landscape as well as portrait format while at the same time requiring only a very little space. This gives users new realms of possibilities for positioning the display and running it as a part of innovative digital signage concepts in combination with standard screen sizes. Compared to conventional mechanical or LED displays, considerably more customer information and advertising material can be presented in a visually appealing way, and most importantly in colour.
The maximum brightness of 700 cd/m 2 and a contrast ratio of 3,000:1 with a resolution of 1,920 x 480 pixels guarantee outstanding display quality. The NEC option slot for expansion modules such as the NEC Built-in PC or NEC Media Player, coupled with control and management via RS232 or the even more flexible LAN connection, also maximise the user’s options for making the most out of the display.
Availability and price
The NEC X431BT is available in stores as of now. NEC Display Solutions Europe offers a three-year warranty including backlights.
NEC Display Solutions Europe GmbH , based in Munich, Germany, is responsible for all business activities in the EMEA region. Profiting from the NEC Corporation’s technological expertise, NEC Display Solutions, with its own research and development facility, is one of the world market leaders with the most comprehensive product portfolio of display and projector solutions. As the innovation and market leader in the field of digital signage, NEC Display Solutions supplies the central components of digital signage systems. An excellent understanding of the market and the industry, coupled with state-of-the-art technology, result in customised products and solutions with high levels of failure safety, intuitive operation and low total system costs for all areas of application. Examples include special high-brightness displays for use in daylight environments or public displays with extremely narrow frames for the construction of video walls with virtually invisible screen transitions. In addition to hardware, NEC also supplies its digital signage software, a simple and effective tool for creating and uploading content. For its projectors, NEC offers specialist software that can be used to turn any surface into a projection screen. The manufacturer also offers a stacking solution that enables up to four devices to be combined to form a bright, fail-safe unit.
As well as products and solutions, NEC Display Solutions also sets great store by consulting expertise and a focus on service. Together with its partners, NEC has established a unique network of expertise in the field of digital signage and can therefore supply everything – from network infrastructures and the hardware and software they use to the content for turnkey, complete systems – from a single source. The result is a unique portfolio of visual solution concepts that offer customers new, effective ways to boost their sales.
Further information can be found on-line at: www.sharpnecdisplays.eu
NEC Corporation is one of the world's leading providers of internet, broadband network and enterprise business solutions dedicated to meeting the specialized needs of its diverse and global base of customers. NEC delivers tailored solutions in the key fields of computer, networking and electron devices, by integrating its technical strengths in IT and Networking, and by providing advanced semiconductor solutions through the NEC Electronics Corporation. The NEC Group employs more than 150,000 people worldwide.
Further information can be found on the internet at the NEC website: http:// www.nec.com
Contacts for further information:
Stefanie Corinth
Vice President Marketing & Business Development
NEC Display Solutions Europe GmbH
Landshuter Allee 12-14
80637 Munich
Germany
Tel: +49 89-99 699-0
Victoria Rauh
360°communications GmbH
Herzog-Wilhelm-Str. 26
80331 Munich
Germany
Tel: +49 89-54 36 99 4-0
Fax: +49 89-54 36 99 4-09
E-Mail: nec_display_solutions@360communications.de