Startpage \ Overview \ Exhibition sponsorship, including 18-screen videowalls, highlights art . . . .

Exhibition sponsorship, including 18-screen videowalls, highlights artist's digital work at Museum Ludwig in Cologne

NEC Display Solutions helps Museum Ludwig to display ‚David Hockney. A Bigger Picture’ exhibition

Munich, 26 October 2012 – NEC Display Solutions Europe is the display technology sponsor for the exhibition 'David Hockney. A Bigger Picture' by the leading contemporary artist at the Museum Ludwig in Cologne, Germany.

The exhibition will run from 27 October 2012 to 3 February 2013 and will feature a range of the artist's wide-ranging portfolio. Much of this will be displayed across more than 70 of NEC's professional grade MultiSync X551UN large format displays. In addition 13 units of NEC MultiSync EA273WM are used to display Hockney's digital artwork.

Along with traditional painting techniques, Hockney has engaged intensively with computer drawing. The images generated in this way are a major feature of the Cologne exhibition and possess an extraordinary vibrancy and immediacy, but their synthetic nature also gives them a strangely unreal aura.

One of the highlights of the exhibition is towards the end, and shows twelve jugglers performing in video projections on an 18-screen videowall, providing an unexpected take on the perception of motion in time and space.

"The NEC MultiSync X551UN is our best in class LCD videowall product and reﬂects the latest advances in this area, featuring a large format, high definition display with direct LED backlights and an incredibly narrow bezel," said Jonathan Cooper, Business Development Consultant at NEC Display Solutions Europe. "All this ensures that the full impact of the work is displayed to its utmost with no interference or disruption to the viewer from the display itself. Combined with a robust design able to handle the rigours of 24/7 use, this is perfect display for an exhibition of this kind."

The exhibition has been organised by the Royal Academy of Arts, London, in cooperation with the Museum Ludwig, Cologne, and the Guggenheim Museum in Bilbao. It is curated by Marco Livingstone and Edith Devaney, in association with Stephan Diederich.

As well as NEC, the exhibition is sponsored by Rolex (main sponsor), alongside ENI and Visit Hull & East Yorkshire and the media partner Ströer Out-of-Home Media.

NEC Display Solutions Europe GmbH has its European headquarters in Munich, Germany and is responsible for all business activities in EMEA, divided into the five sales regions Northern Europe, Central and Central East Europe, Western and South Europe/Mediterranean, Commonwealth of Independent States and Middle East/Africa. NEC Display Solutions benefits from the technological know-how and technologies of the NEC Corporation and, with its own Research and Development, is one of the world's leading manufacturers offering the widest product range of display solutions in the market. The display product portfolio ranges from entry-level to professional and speciality desktop LCDs, via large-size Public Displays for Digital and Retail Signage. The Projector range offers products for all needs, from portable devices via business projectors to products for permanent operation (such as PoS applications) and digital cinema projectors. Managing Director of the European head office is Bernd Eberhardt.

Further information can be found online at: www.sharpnecdisplays.eu

NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company’s experience and global resources, NEC’s advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society.

For more information, visit NEC at: www.nec.com

NEC is a registered trademark of NEC Corporation. All Rights Reserved. Other product or service marks mentioned herein are the trademarks of their respective owners. ©2012 NEC Corporation.

Contacts for further information:

Ann Kjellser
PR Manager EMEA
NEC Display Solutions Europe GmbH

Tel: +46 72 162 87 19
Email: ann.kjellser@emea.nec.com