Roxy Cinemas partners with NEC to transform the audience viewing experience

Al Khawaneej multiplex project marks NEC’s entrance into the Middle East market


Munich, 12 October 2020 NEC Display Solutions Europe has been chosen by Roxy Cinemas to equip its new cinema multiplex at Al Khawaneej in Dubai, United Arab Emirates.

Roxy Cinemas chose NEC 4K RB laser projection systems to equip the new boutique multiplex, which is finally opening after a series of delays caused by COVID-19. This is the first fully equipped multiplex using NEC projectors in the Middle East, making it an important step into the regions’ cinema market.

The 4K RB laser projectors have been selected to achieve the best possible audience viewing experience, yet at a competitive cost. The projectors deliver optimal image quality, projecting crisp and artefact-free images, with RB laser technology making them suitable also for higher gain screens.

The installations were performed by Scrabble Entertainment, including Dolby Atmos® and NEC projectors, in all screens of this premium location.

“After some set-backs and delays, it’s fantastic to see this project come to fruition,” said Jens Kayser, Sales Manager, Digital Cinema at NEC Display Solutions Europe. “Our 4K RB projection solutions will help Roxy Cinemas deliver an unrivalled viewing experience for audiences.”

Paul Fox, Director of Roxy Cinemas, commented: “COVID-19 continues to pose an unprecedented challenge to the cinema industry. However, we’re confident that our Al Khawaneej multiplex delivers a sophisticated, exciting and safe movie-going experience where our guests will be able to enjoy the latest blockbusters again. We are very glad to have partnered with the experts at NEC, who have provided excellent support during all stages of this ambitious project.”

For more information on NEC’s 4K Cinema laser projectors, visit the dedicated web pages

Follow us on Twitter at @NEC_Display_EU to keep up-to-date with all NEC Display Solutions news in EMEA.

Photo credit: Roxy Cinemas

Contacts for further information and interviews:

Ann Kjellser
PR Manager EMEA
NEC Display Solutions Europe GmbH
Tel: +46 72 162 87 19

Lisa Brandes
Senior Account Executive
Tel: +49 (0) 211 88 24 76 37

About NEC Display Solutions Europe

NEC Display Solutions Europe GmbH has its European headquarters in Munich, Germany and is responsible for all business activities in EMEA. NEC Display Solutions benefits from the technological know-how and technologies of the NEC Corporation and, with its own Research and Development, is one of the world's leading manufacturers offering the widest product range of display solutions in the market. The display product portfolio ranges from entry-level to professional and speciality desktop LCDs, via large-size Public Displays and LED screens for Digital and Retail Signage. The Projector range offers products for all needs, from portable devices via business projectors to products for permanent operation (such as PoS applications) and digital cinema projectors. Bernd Eberhardt is President and CEO of NEC Display Solutions Europe.

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