Sharp/NEC appoints Adam MacDonald as Cinema Solutions Sales Manager

Munich May 28, 2025 – Sharp NEC Display Solutions Europe is pleased to announce the appointment of Adam MacDonald as Cinema Solutions Sales Manager EMEA. With over two decades of experience in the cinema, technology, and media industries, Adam brings a wealth of knowledge and a robust network of industry contacts to his new role.

Adam has held several key roles throughout his career, gaining deep knowledge of the cinema market and building long-standing relationships across the industry. His arrival marks a continued investment by Sharp/NEC in strengthening its position as a leader in cinema technology and customer service.

“We are confident that Adam brings great value to our partnerships as we continue to grow and galvanise our leading position in the cinema market, where we are well known for our excellent service and support,” said Jens Kayser, Head of Cinema Solution Sales EMEA. “His experience, both in the UK and international markets, will help us better serve our customers and respond to the evolving needs of the industry.”

In his new role, Adam will be responsible for developing and managing Sharp/NEC’s cinema business across the UK, Ireland, and Scandinavia. His focus will be on enhancing customer engagement, supporting existing partnerships, and driving new opportunities across the region.

For further information about Sharp/NEC’s wide range of leading digital cinema solutions please visit our dedicated microsite where you will find solutions not only for the auditorium, but for the entire movie-going journey, from the foyer to concession stand. Meanwhile, please join us in welcoming Adam to the Sharp/NEC team.