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Second European event for Digital Signage, the Future Office and a Tradition of Performance

NEC looks to the future at Display Trends Forum customer event

Munich, 31 October 2011 – NEC Display Solutions Europe has successfully hosted its second Display Trends Forum, which saw more than 120 customers, partners, speakers and staff gather in Sorrento, Italy to discuss the current and future state of the industry.

Luminaries from three key fields, namely Digital Signage Standards, Reference Performance on Stage and the Future Office, gathered to deliver high-level presentations and discuss the latest news and information from the industry.

Among the select programme of activities, there were various workshops for the visitors to attend, face-to-face meetings with senior management and top executives and opportunities to network and exchange industry expert knowledge.

Following the keynote speech from Bernd Eberhardt, Managing Director at NEC Display Solutions Europe, representatives from leading Market Data Research companies as well as selected speakers from successfully deployed customer installations all delivered their perspectives on future trends in the field of display solutions.

Within the Digital Signage workshop, NEC facilitated discussions around the latest standards within the Retail Signage and Digital-Out-Of-Home (DOOH) sectors. Both markets are currently experiencing high levels of interest in response to retailers looking for new ways of engaging and interacting with customers, and innovation in technology making new types of display possible. NEC predicts significant growth in these sectors as companies start to see the benefits of using the technology to create competitive advantage and build brand loyalty.

In the Reference Performance on Stage workshop, NEC delivered an introduction to the Reference concept and its ‘Tradition of Performance’, showcasing the latest high-luminance projectors and professional Public Displays for large venue presentations. Alongside this were customer testimonials and market data that provided plenty of information for the question and answer session that followed.

The third workshop focused on the topic of the Future Office , with presentations and discussions on the changes occurring in modern office environments and the role that emerging technologies play in this transformation.

“Our second NEC Display Trends Forum built on the success of our inaugural event last year and was an all-round success,” said Stefanie Corinth, Vice President Marketing and Business Development at NEC Display Solutions Europe. “As one of the leading companies in all aspects of the display industry, we have created a platform that brilliantly combines the transfer of knowledge, practical expertise and fantastic opportunities for networking. We are delighted by its success and we are well on our way to making the forum a highly anticipated annual event.”

The NEC Display Trends Forum 2011 was held from 18 – 20 October at the Hilton Sorrento Palace Hotel in Italy.

NEC Display Solutions Europe GmbH has its European headquarters in Munich, Germany and is responsible for all business activities in EMEA, divided into the five sales regions Northern Europe, Central and Central East Europe, Western and South Europe/Mediterranean, Commonwealth of Independent States and Middle East/Africa. NEC Display Solutions benefits from the technological know-how and technologies of the NEC Corporation and, with its own Research and Development, is one of the world's leading manufacturers offering the widest product range of display solutions in the market. The display product portfolio ranges from entry-level to professional and speciality desktop LCDs, via large-size Public Displays for Digital and Retail Signage. The Projector range offers products for all needs, from portable devices via business projectors to products for permanent operation (such as PoS applications) and digital cinema projectors. Managing Director of the European head office is Bernd Eberhardt.

Further information can be found online at: www.sharpnecdisplays.eu

NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company’s experience and global resources, NEC’s advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society.

For more information, visit NEC at: www.nec.com

Contacts for further information:

Ann Kjellser
PR Manager EMEA
NEC Display Solutions Europe GmbH

Tel: +46 73 350 92 63
Email: ann.kjellser@emea.nec.com

Yasmine Boucetta
International Associate Director
LEWIS PR

Tel: +49 89 173 01 94 0
Email: yasmine.boucetta@lewispr.com