NEC Display Solutions launches VUKUNET in Europe with first advertising campaign delivered through the system
First German customer joins ad serving platform: OMG Outdoor for BRIGITTE
Munich, 19 November 2012 – NEC Display Solutions Europe is launching VUKUNET on the European market, the ad serving platform for Digital out-of-Home (DOOH) networks presented to the public for the first time at NEC Showcase 2012 in April. All that the VUKUNET platform requires to transform screens into advertising media is an Internet connection. The new solution from NEC connects DOOH network providers to media agencies to simplify the entire working process for digital out-of-home campaigns. The platform is independent of all hardware and software, enabling seamless communication with VUKUNET for all content management systems and requiring no changes to existing infrastructures.
“Although DOOH is a digital advertising medium, media agencies were previously unable to plan and book efficient and effective campaigns on digital out-of-home networks. The reason is that networks in this diverse market all speak a different technical language,” says Dirk Hülsermann, Manager of DOOH Solutions for NEC Display Solutions Europe. “VUKUNET is the solution to this problem. The cloud-based application lets operators of digital out-of-home media consolidate their networks on the platform. This simplifies the booking process for media agencies enormously.”
Germany and the UK are the first European markets to introduce NEC VUKUNET. Selected partner companies have already been testing the ad serving platform and the positive feedback so far from pilot customers and European media experts will help drive the global spread of the solution. Based on the tests already carried out, NEC is able to support use of the new VUKUNET application from the start.
OMG Outdoor, the Omnicom Media Group agency specialising in all out-of-home media, has already launched the first advertising campaign on VUKUNET in Germany. The customer is BRIGITTE, Germany’s leading women’s magazine. More than 607 branches of the supermarket chain EDEKA are now showing BRIGITTE ad spots across the country. Placed at entrances and tills or centrally positioned in the supermarket, the strategically placed monitors show the BRIGITTE ads via the VUKUNET system directly where purchase decisions are made. The ads borrow their design from the magazine’s own ad campaign.
The DOOH set-up for BRIGITTE gave cooperation between OMG Outdoor and Neo Advertising in marketing a DOOH network at more than 607 EDEKA branches throughout Germany.
“The VUKUNET platform from NEC gives customers like BRIGITTE clear benefits,” says Matthias Grawitter, Managing Director of OMG Outdoor. “The new solution simplifies processes to enable national campaigns to be planned faster and more transparently than ever before. We hope to see the platform set new standards in external digital advertising.”
Wonderworks Walkway Media Ltd. is VUKUNET’s first partner in the UK. The company operates a wide-ranging digital out-of-home network of more than 30 shopping centres across the country. Wonderworks Walkway Media Ltd. aims to have one of the largest DOOH portfolios in the country’s malls by the end of the year.
“We are delighted that we can finally launch our solution in Europe after various test projects in the UK and Germany. VUKUNET is one of the most interesting solutions on the DOOH market and seamlessly bridges the gap between buyers and providers of digital out-of-home media,” says Dirk Hülsermann at NEC Display Solutions Europe.
DOOH network operators can register at http://english.vukunet.com ; media agencies can access VUKUNET at http://english.advuku.vukunet.com .
OMG Outdoor is the Omnicom Media Group agency specialising in all out-of-home media. Its consulting units cover the entire spectrum of strategic planning activities, from parameters for rough and fine planning to purchases. OMG Outdoor also advises its customers on all special forms of external advertising in the analogue and digital ambient media segment.
As part of the Omnicom Media Group Germany, OMG Outdoor is a member of the international Omnicom network. By calling on the support of networked agencies, external advertising specialists are able to consider their customer’s communication strategies from a holistic viewpoint involving all media types.
The Omnicom Media Group Germany is the German media holding company of Omnicom, a leading global group offering communication, advertising and marketing services. With OMD and PHD it operates two of Germany’s leading media agency networks, consolidating various communication services in more than 100 markets.
NEC Display Solutions Europe GmbH has its European headquarters in Munich, Germany and is responsible for all business activities in EMEA, divided into the five sales regions Northern Europe, Central and Central East Europe, Western and South Europe/Mediterranean, Commonwealth of Independent States and Middle East/Africa. NEC Display Solutions benefits from the technological know-how and technologies of the NEC Corporation and, with its own Research and Development, is one of the world's leading manufacturers offering the widest product range of display solutions in the market. The display product portfolio ranges from entry-level to professional and speciality desktop LCDs, via large-size Public Displays for Digital and Retail Signage. The Projector range offers products for all needs, from portable devices via business projectors to products for permanent operation (such as PoS applications) and digital cinema projectors. Managing Director of the European head office is Bernd Eberhardt.
Further information can be found online at: www.sharpnecdisplays.eu
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Contacts for further information:
Ann Kjellser
PR Manager EMEA
NEC Display Solutions Europe GmbH
Tel: +46 72 162 8719
Email: ann.kjellser@emea.nec.com
Lucie Robet
International Account Director
LEWIS PR
Tel: +33 1 55 31 98 08
Email: lucier@lewispr.com