How to attract and engage passers-by to your venue

Are you thinking about how to create the perfect ‘place to be’ social destination for your venue?

By enhancing the cinemagoers journey to attract and retain visitors, a fusion of leisure, infotainment and visual stimulation draws in the crowds and continues throughout the venue in order to increase takings in the foyer and per seat revenues in the theatre.

See how German cinema operator UCI is driving awareness and engagement from the outside in order to draw the audience in.


How the UCI Cinema World in Bochum, Germany draws in the crowds

Choosing the right signage solutions can help cinemas to gain, entertain, retain and satisfy their guests.

The UCI cinema found an effective way to capture the attention of passers-by with a memorable glimpse of the immersive experience on offer inside.

UCI chose to install a huge direct view LED screen at the entrance to display advertising and digital movie posters.


The 5.5m x 3m LED video wall is the perfect crowd stopper, with its eye-catching brightness, vibrant colours and precise picture quality.

What’s more, this digital surface even saves money for the venue, allowing instant content changes and eliminating the need to regularly hire traditional ‘cherry picker’ lifts to laboriously change poster boards.

Since the environment is very bright with sunlight during the day, direct view LED was the best choice of technology securing effortless readability throughout the entire day thanks to its high brightness levels.

As a supplier of all the major display technologies, NEC is uniquely able to offer a consultative approach, guiding cinemas in achieving a captivating cinema experience from the façade to the theatre screen using the perfect-fit technology for each scenario.


With a long heritage in cinema projection and digital signage, you can be confident in seeking our advice.

Contact a Digital Cinema Expert