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NEC Display Solutions and Coca-Cola partner to reveal the future cinema experience at CineEurope 2014

Showcase to promote the power of Digital Signage installations in cinemas, offer a unique experience to the movie-goers

Munich, 13 June, 2014 – NEC Display Solutions Europe and Coca-Cola have partnered in Europe to promote the development of Digital Signage installations in cinemas at CineEurope 2014, being held in Barcelona, Spain from 16–19 June, 2014.

NEC is working with Coca-Cola to create CineEurope’s most interactive and visually appealing show lounge. It will demonstrate the exciting future of the cinema-going experience to the industry. Coca-Cola chose to work with NEC based on its vast range of cinema solutions optimising every space in the cinema, from outdoor billboards to the foyer and concession stands, through to the latest projection technology for the big screen.

Coca-Cola invited NEC Display Solutions, YCD Multimedia, Littlebit Technology and Intel to provide digital media and digital menu signage presence on its booth on the Trade Show.

NEC installations on the Trade Show include motion-activated film promotion and a Coca-Cola-themed bar using 46-80-inch MultiSync LCD displays. The NEC XUN Series displays will host a 55-inch experience video wall promoting sale items, film trailers and sponsorships. Concession stand menu boards, cash register displays and way-finding solutions on the booth are supported by NEC V Series large format displays. Additionally, there will be a Coca-Cola “Splash” projection setup using two NEC PH1400U flagship projectors with the integrated hardware edge-blending function. Visitors will get to see the high-end 3-chip large venue projector producing unique picture quality at the highest resolutions live in action.

Stefanie Corinth, Senior Vice President Marketing & Business Development at NEC Display Solutions Europe, said: “Having worked with Coca-Cola over the past few months on this project, I can testify that it is going to be the hotspot at CineEurope. Visitors will be able to get a real-world flavour of the total cinema experience they can offer to their guests to continue growing sales and building loyalty. With 10 years’ experience attending CineEurope, NEC has a rich heritage in the industry. Partnering with Coca-Cola to showcase the future of digital signage solutions for cinemas across Europe is certainly a highlight for us.”

Corinne Thibaut, International Director Cinema & Leisure at Coca-Cola, commented: “People go to the movie to be entertained and enjoy unique experiences. Together with NEC we have showcased all the digital media and signage possibilities for cinema operators, aiming at delivering unique experiences for movie-goers. It will be a place for CineEurope visitors to envision the future and dream big for the cinema industry.”

Coca-Cola is the main official corporate sponsor of CineEurope, the largest, most prestigious pan-European convention and trade show for cinema exhibition and distribution. The show is attended by thousands of sector professionals from more than 65 countries looking to gain industry insights from over 150 companies.

Follow us on Twitter at @NEC_Display_EU to keep up to date with NEC Display Solutions news in Europe. Keep an eye on the hashtags #CineEurope and #DigitalCinema.

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 brands. Led by Coca-Cola®, one of the world's most valuable and recognizable brands, the Company's portfolio features 17 billion-dollar brands. Consumers in more than 200 countries enjoy the beverages at a rate of 1.9 billion servings a day. The company’s mission is to refresh the world, inspire moments of optimism and happiness, create value and make a difference.
For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

NEC Display Solutions Europe GmbH has its European headquarters in Munich, Germany and is responsible for all business activities in EMEA. NEC Display Solutions benefits from the technological know-how and technologies of the NEC Corporation and, with its own Research and Development, is one of the world's leading manufacturers offering the widest product range of display solutions in the market. The display product portfolio ranges from entry-level to professional and speciality desktop LCDs, via large-size Public Displays for Digital and Retail Signage. The Projector range offers products for all needs, from portable devices via business projectors to products for permanent operation (such as PoS applications) and digital cinema projectors. Bernd Eberhardt is President and CEO of NEC Display Solutions Europe.

Further information can be found online at: www.sharpnecdisplays.eu

NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company’s experience and global resources, NEC’s advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society. For more information, visit NEC at http://www.nec.com.

Contacts for further information and interviews:

Ann Kjellser
PR Manager EMEA
NEC Display Solutions Europe GmbH
Tel: +46 72 162 8719
Email: ann.kjellser@emea.nec.com

Gabrielle Hui-Hutter
International Account Manager
LEWIS PR
Tel: + 33 1 55 31 98 02
Email: gabrielle.hui-hutter@lewispr.com

The Coca-Cola Company
Corinne Thibaut
International Director Cinema & Leisure
Tel: +32 2 559 26 16
Email: corthibaut@coca-cola.com