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The Challenge: Customers want to be able to experience your brand and your story with all of their senses and across all channels. Interactive touchpoints in sales areas and showrooms or at events create a point of experience for your target group.
The Solution: First we have to attract the attention of potential customers. One way to do so is by using Virtual Promoter, a life-size avatar that reacts to people walking by and establishes an extraordinary form of customer interaction controlled by gestures.
- 84" stand alone Screen (NEC) with integrated speakers for sound and a software to control the system via gestures.
- Scalable worldwide.
- Patented for Europe.
- Part of the Connected Experience.
„I’m very pleased by the successful test campaign with AMERIA’s Virtual Promoter in our Saturn stores. This interactive tool has greatly enriched the customer experience at the POS, paving the way for more digital signage ideas.“
Martin Wild – Chief Digital Officer of MediaMarktSaturn Retail Group