Digital Menu Boards controlled by Raspberry Pi @ KFC

In a highly competitive market, KFC relies on new technologies to stay ahead of the competition. Using NEC displays embedded with Raspberry Pi computing, Digital Menu Boards at the fast food chicken outlet react quickly to changing offers to satisfy its customers’ appetites.

NEC Display Solutions, m&r Kreativ and IT-Haus GmbH delivered a full-service solution to the fast food giant KFC.

In cooperation with the system house IT-Haus GmbH, professional large format displays from NEC were installed in the sales area comprising 48” MultiSync® P484 and 40” MultiSync® P404 models, with integrated Raspberry Pi Compute Module 3.

Thanks to an impressive brightness of 700 cd/m² and the screens’ anti-reflective coating, the range of food on offer is superbly presented, readable even in bright ambient conditions. The modern and slim design fits perfectly into the brand’s modern interior design. Brand recognition is also guaranteed as KFC’s iconic CI colours - white on bright red - are accurately reproduced.

KFC also decided to integrate digital menu boards in cooperation with the advertising agency, m&r Kreativ. „Unlike the analogue alternative, digital menu boards emphasise KFC‘s modern brand presence,“ Lisa Probst, the Head of IT at m&r Kreativ, says. „They enable a mix of flexible product presentation, infotainment and interaction with customers. KFC can provide its customers with better information and positively influence their purchasing patterns“.

„We are more than satisfied with the result. Even at the age of 50, KFC is a young, modern brand and should be perceived as such“ says Dr Thorsk Westphal, Chief Marketing Officer at Yum! Restaurants International, the parent company of KFC. „We now plan to replace all indoor posters gradually with digital options in order to become even more flexible“.