Digital Rug Sizer @ Retail
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IKEA Rug sizer project at Milton Keynes store
IKEA understands that some customers sometimes cannot fully visualise the correct rug size that they need. This is because the rugs in store are suspended upright on display or rolled up for purchase. The measurements are readily available – but unlike other products in store – customers can’t easily see if it ‘looks right’.
To create a solution to this problem Beaver Group developed an intuitive and interactive concept which drives a bright NEC Laser projector to project the life-sized rug dimensions on the floor in front of the customer. This is all controlled via a 22″ interactive screen running a custom developed HTML app, linked to the Beaver Group signage.ninja platform. The customer can either select a rug size manually or search via product code. In another useful innovation, they can also choose to overlay different furniture on the rug they have chosen to assist with properly gauging the right size.
Throughout the main showroom, digital signage and projector solutions have been provided to give customers more information about the huge range of products available. With touch screen displays in the Kitchen Knowledge area, Digital Menu Boards, laser projection in the Living Room department, Interactive Video Walls, using six 55” displays and the advanced ShadowSense touch technology, customers are able to create mood boards through an easy-to-use interactive experience, and digital signage throughout – the customer journey through the store is guided and informed, every step of the way