Sharp/NEC Solutions Zone

Make your Brand an Experience. Create Collaboration.

smartPerform sets the new standard for interactive presentation and collaboration environments. This software allows users to create and operate individual user interfaces without programming knowledge. It combines the stability of the standard solution with a flexibility previously only achieved by individual programming. Variable and simple solutions for content maintenance provide efficiency, flexibility and design freedom for all projects.

This combination makes the difference – your desire for innovative functions, adapted operating processes, customized design and a wide spectrum of applications becomes reality.

Standardized user interfaces, so-called apps, complement the smartPerform portfolio. As the elementary core of a specific interactive application, we create these apps on your behalf as functional surface solutions for your bundles of products.

Marken erlebbar machen. Kollaboration gestalten.

smartPerform setzt den neuen Maßstab für interaktive Präsentations- und Kollaborationsumgebungen. Diese Software erlaubt Anwendern ohne Programmierkenntnisse individuelle Benutzeroberflächen zu erstellen und zu betreiben. Sie verbindet die Stabilität der Standardlösung mit einer Flexibilität, die bisher nur die individuelle Programmierung erreicht hat. Variable und einfache Lösungen bei der Inhaltspflege sorgen für Effizienz, Flexibilität und Gestaltungsspielräume bei allen Projekten.

Diese Kombination macht den Unterschied – Ihre Wünsche an innovative Funktionen, angepasste Betriebsprozesse, individuelle Gestaltung und an das Spektrum der Anwendungen werden Wirklichkeit.

Standardisierte Benutzeroberflächen, sogenannte Apps, ergänzen das smartPerform Portfolio. Als elementarer Kern einer spezifischen interaktiven Anwendung erstellen wir diese Apps in Ihrem Auftrag als funktionale Oberflächenlösungen für Ihre Produktbundles.

Orb is Ireland largest street side network, targeting people on the move. Rushing for Yoga (there’s a paradox), on the coffee run, popping out for a sandwich, going for dinner, meeting friends, stopped at lights, walking to work, going out… are all easy every day ways to see Orb screens.

Digital meets DOOH - Recently significant synergies have emerged between traditional digital advertising and DOOH. Most exciting is the extension of Supply Side Platforms (SSP’s) to include DOOH networks. Orb’s key partnerships facilitate digital planners and buyers to extend their portfolio onto DOOH. Campaigns are fully programmatic in design, consistent with digital metrics and include the additional benefit of being ADBLOCKER FREE. RIGHT PLACE, RIGHT MESSAGE, RIGHT TIME

The Orb screens are strategically located in high density foot-fall hotspots. We bring Digital Out of Home beyond the traditional mall and transport clusters into the very heart of the action. City centre, down town, busy commercial hubs, creative quarters, entertaining and eating areas define our focus.

High Bright - Sunshine makes us happy, we love blue skies and clear days. Digital Screens are not such fans! Sunlight can dim down screens in day time and make them invisible. The NEC Orb screens are super High-Bright… up to 2700 candelas! This means your campaign is super bright, always on all the time.

Evolution of Advertising - Out of home advertising is changing in remarkable ways, fast. Orb is at the leading edge of this growth curve. What once was analogue turned digital, then became connected (online), now is embedded with intelligence and will soon become autonomous.  

Analytics Enabled - Embedded sensors and specialist software transform the Orb network into a bespoke data accumulator. This data helps our clients build business intelligence, and make better decisions. With the war on awareness at an all-time peak, more people are hit with more messages than ever before. Orb allows brands measure exactly the effectiveness of each campaign.

We measure:

• Opportunity to see
• Watchers
• Age
• Gender
• Facial Features e.g. Glasses, Beard
• Mood
• Dwell time
• Attention time

Fashion Retailer - UNIQLO Flagship Store London 

A busy shopping street: With support from GOERTZ, UNIQLO opened a state-of-the-art flagship store in London’s Oxford Street, one of the most important and profitable shopping streets in Europe.

You can’t be modest if you want to make it in the Oxford Street area – many big brands compete for customers here. The design for the UNIQLO flagship store in London is adequately lavish and eye-catching. The GOERTZ team installed media technology on several floors: In the entrance area, an LED video wall welcomes visitors to the store. UNIQLO employees can activate the 16 meter (52 feet) wall to show video material. Other media technology highlights include escalators with an LED ticker, displays as individual monitors in the checkout area, as 1x4 display columns or a 3x3 video split wall. The sound system and the PA system for the five-storey store were also designed and implemented by GOERTZ.

Technology used

• 18 columns in the store with 1x4 46“ displays

• Video wall 3x3 displays 46“ on the third floor in the kids department

• 3 checkout areas with a total of 14 x 46“ displays

• Lift area with a total of two 46“ displays

• Escalator with LED ticker

• Sound system with TOA loudspeakers as well as PA microphones on five floors

NEC FieldAnalyst - Anonymous Video Analytics (AVA): Software solution which automatically detects human faces from images captured by video cameras, and estimates the number of visitors and exits, gender and age group, which are digitalized for output in real time.

FieldAnalyst is a software solution which automatically detects human faces from images captured by video cameras, and estimates the number of visitors and exits, gender and age group, which are digitalized for output in real time. The software collects and processes this information for marketing analysis or real-time effective advertising using digital signage. FieldAnalyst enables you to automatically conduct various marketing analysis that have relied on human work until now. The advantages of this NEC solution are speed, accuracy and the ability to integrate into other real-time analysis or reaction based solutions.

  Key Applications Areas - NEC FieldAnalyst for Gate or Signage:

• Digital Signage
• DooH
• Retail
• Leisure

As an integrated solution or stand-alone tool it can be used for real-time marketing information, detection, tracking and classification.

NEC FieldAnalyst for Gate - age and gender recognition; enter/exit people

NEC FieldAnalyst for Signage - age and gender recognition, staying time, distance toward a signage display, mixed analysis with pushing ads

Your Benefits:

• Biometric basis
• Real-time sensing
• Uniformity and objectively
• Compliant to legal requirements
• Gate counting
• Effect analysis
• Target analysis
• Non-buyer analysis
• Entrance traffic analysis

NEC leafengine - Making digital signage interactive with leafengine, a unified sensor - software connectivity that enables access to a broad catalogue of sensors, including gender and age classification, proximity detection, NFC, QR-Codes and many others.

NEC’s leafengine is a software product designed to integrate with existing Digital Signage software, drastically simplifying the integration, replacement and testing of new sensors. Once enabled, it allows the installation to react to changes in its environment, select and play content that matches the users profile or capture audience data for later analysis.

The leafengine middleware transforms digital signage installations into interactive experiences, reacting to the visitor’s input, customizing the content and gathering the rich market data all these processes generate. Such a goal typically required selecting, integrating and maintaining an ever-changing, ever-updating number sensors into the player software; The leafengine, on the other hand, is designed to overcome this complexity and enable access to a broad catalogue of sensors, including gender and age classification, proximity detection, NFC, QR-Codes, touch and many others.

Traditional digital signage solutions rely on demographic statistics to target specific audiences. Commonly the content is changed against pre-set times and dates, rendering it insensitive to any unforeseen circumstances.

In contrast, leafengine enables the signage solution to react in real time to the current situation, based on the input from any number of sensors. This includes, for example, determining the most picked-up products, the empty or crowded areas in a store, and of course, real time demographic and engagement data. 

leafengine is an ideal solution for

• Retail
• Airports and Transportation
• Leisure and Entertainment
• Facility Management / Corporate

Enhancing viewer experience and intelligence in

• Queue management and waiting time infotainment
• Product selection assistance
• Intelligent child care and entertainment
• Automated sizing and relevant product matching
• Luxury product demonstration
• Product presentation supported by gesture interactivity
• Additional information on products