Sharp/NEC Solutions Zone

In a highly competitive market, KFC relies on new technologies to stay ahead of the competition. Using NEC displays embedded with Raspberry Pi computing, Digital Menu Boards at the fast food chicken outlet react quickly to changing offers to satisfy its customers’ appetites.

NEC Display Solutions, m&r Kreativ and IT-Haus GmbH delivered a full-service solution to the fast food giant KFC.

In cooperation with the system house IT-Haus GmbH, professional large format displays from NEC were installed in the sales area comprising 48” MultiSync® P484 and 40” MultiSync® P404 models, with integrated Raspberry Pi Compute Module 3.

Thanks to an impressive brightness of 700 cd/m² and the screens’ anti-reflective coating, the range of food on offer is superbly presented, readable even in bright ambient conditions. The modern and slim design fits perfectly into the brand’s modern interior design. Brand recognition is also guaranteed as KFC’s iconic CI colours - white on bright red - are accurately reproduced.

KFC also decided to integrate digital menu boards in cooperation with the advertising agency, m&r Kreativ. „Unlike the analogue alternative, digital menu boards emphasise KFC‘s modern brand presence,“ Lisa Probst, the Head of IT at m&r Kreativ, says. „They enable a mix of flexible product presentation, infotainment and interaction with customers. KFC can provide its customers with better information and positively influence their purchasing patterns“.

„We are more than satisfied with the result. Even at the age of 50, KFC is a young, modern brand and should be perceived as such“ says Dr Thorsk Westphal, Chief Marketing Officer at Yum! Restaurants International, the parent company of KFC. „We now plan to replace all indoor posters gradually with digital options in order to become even more flexible“.

 

Delivery of six InfoBoxes with dual touch monitors 55” installed at Warsaw Chopin Airport devices are IB REACTA 2x55. They were made from epoxy laminate with dedicated software KIOSK BROWSER based on Digital Signage DINE platform.

DS DINE software is an application used for content presentation in client-server architecture. It is dedicated for systems based on large displays as well as touch screens (single and multi-touch), and monitors used in the InfoBoxes and Totems. It guarantees presentation and remote updates various content on multimedia mediums.

DS DINE allows preparation, projection and remote management of the content within respective modules
Specific information, advertisements and messages are directed to exact mediums, at precise time with content fitted to display’s location.

Infoboxes at Warsaw Chopin Airport are part of Platforma Lokalizacji Pasażerów system implemented by company INOVATICA. Our task included design, production and installation of the product. The challenge was not only the high demands for utility of Infoboxes, but also the logistics of the installation. InfoBox in the airport hall is not only functional and modern, but also very stable. Thanks to our project, the device can be also used by the disabled on the wheelchairs. Due to situation that InfoBoxes were not only installed in the land side, but also in the air side, work could be done only at night at the specific hours. Completion of the task confirmed design, production and installation high competences of our employees.

Waapiti, the most intuitive digital signage platform, integrated into the P and V series of NEC

The challenge: Jean Louis David hair salons sector had a problem of not having the flexibility and immediacy to change pricing and promotions in the windows.

The aim: to speed up and provide flexibility to Jean Louis David hair salons franchise when promoting their services in the windows, and attract customers, as well as generating cross-selling.

The solution: In this case, in San Fernando Jean Louis David’s franchise, the problem was solved through the implementation of 55” professional vertical screen in the windows that integrates Waapiti digital signage platform into Raspberry Pi Firmware.

The success: is achieved through a communication consulting service that comes from the Waapiti content department, as well as a customer support & technical maintenance team. The content design service and self-management of each hair salon provide a remarkable value for a franchise brand: adapting two campaign each year, creating templates and managing contents weekly. Projects like this one demonstrate that a digital signage service goes far beyond just equipment.

Advantages of Waapiti digital signage platform:

• SaaS platform cloud based

• Linux-based player software

• Total stability: local playback

• co-management & access from different user levels

• Management based on tags

• Dynamic content: smart playlists and HTML templates

• Triggered content

• Sensors integration

Waapiti’s Raspberry Pi firmware developed for digital signage is very advanced in terms of functionality and is a simple and clear way to offer a unique and complete solution of digital signage.

Advantages of working on a integrated hardware on the manufacturer’s display:

• Ease of installation and maintenance

• reduces amount of necessary cabling (power, connectivity, serial control)

About Waapiti - The Waapiti digital signage platform is integrated into the P and V series of NEC large format professional displays. The Waapiti platform has a good track record in the market: over 7 years running and more than 1,000 players installed. Also, being one of the first platforms to use the Raspberry Pi hardware has given Waapiti a lot of experience, which results in great stability in digital signage projects.

Connected Cafe - Scala Self ordering solution

Ordering coffee is fun and easy with our ordering solution featuring a touchscreen kiosk. Take a selfie when sending in your order for coffee on the self-service tablet. When your drink is ready to pick up, your own picture appears on a video wall signaling that it’s ready to pick up and enjoy!

Retailers can expand on the experience using their own mobile app, proximity beacons and interactive display screens. Customers send in an order for their favorite cup of coffee from anywhere, any time using the app on their own mobile device, and also include a picture of themselves. Beacons detect when they’ve entered the area, the coffee starts brewing and their own picture pops up on the screen to alert them when their order is ready.