Sharp/NEC Solutions Zone

Make your Brand an Experience. Create Collaboration.

smartPerform sets the new standard for interactive presentation and collaboration environments. This software allows users to create and operate individual user interfaces without programming knowledge. It combines the stability of the standard solution with a flexibility previously only achieved by individual programming. Variable and simple solutions for content maintenance provide efficiency, flexibility and design freedom for all projects.

This combination makes the difference – your desire for innovative functions, adapted operating processes, customized design and a wide spectrum of applications becomes reality.

Standardized user interfaces, so-called apps, complement the smartPerform portfolio. As the elementary core of a specific interactive application, we create these apps on your behalf as functional surface solutions for your bundles of products.

Marken erlebbar machen. Kollaboration gestalten.

smartPerform setzt den neuen Maßstab für interaktive Präsentations- und Kollaborationsumgebungen. Diese Software erlaubt Anwendern ohne Programmierkenntnisse individuelle Benutzeroberflächen zu erstellen und zu betreiben. Sie verbindet die Stabilität der Standardlösung mit einer Flexibilität, die bisher nur die individuelle Programmierung erreicht hat. Variable und einfache Lösungen bei der Inhaltspflege sorgen für Effizienz, Flexibilität und Gestaltungsspielräume bei allen Projekten.

Diese Kombination macht den Unterschied – Ihre Wünsche an innovative Funktionen, angepasste Betriebsprozesse, individuelle Gestaltung und an das Spektrum der Anwendungen werden Wirklichkeit.

Standardisierte Benutzeroberflächen, sogenannte Apps, ergänzen das smartPerform Portfolio. Als elementarer Kern einer spezifischen interaktiven Anwendung erstellen wir diese Apps in Ihrem Auftrag als funktionale Oberflächenlösungen für Ihre Produktbundles.

IKEA Rug sizer project at Milton Keynes store

IKEA understands that some customers sometimes cannot fully visualise the correct rug size that they need. This is because the rugs in store are suspended upright on display or rolled up for purchase. The measurements are readily available – but unlike other products in store – customers can’t easily see if it ‘looks right’.

To create a solution to this problem Beaver Group developed an intuitive and interactive concept which drives a bright NEC Laser projector to project the life-sized rug dimensions on the floor in front of the customer. This is all controlled via a 22″ interactive screen running a custom developed HTML app, linked to the Beaver Group signage.ninja platform. The customer can either select a rug size manually or search via product code. In another useful innovation, they can also choose to overlay different furniture on the rug they have chosen to assist with properly gauging the right size.

Throughout the main showroom, digital signage and projector solutions have been provided to give customers more information about the huge range of products available. With touch screen displays in the Kitchen Knowledge area, Digital Menu Boards, laser projection in the Living Room department,  Interactive Video Walls, using six 55” displays and the advanced ShadowSense touch technology, customers are able to create mood boards through an easy-to-use interactive experience, and digital signage throughout – the customer journey through the store is guided and informed, every step of the way

Please download the brochure, or click the "more information" button to learn more about the challenges, the solution and the result of the innovative weShop concept solution.

Please download the brochure to learn more about the challenges, the solution and the results of branding with new visual technologies @ Delhaize Supermarkets.

Focus on Customer Experience - Hemmakvall's New Store Concept

More customer experience in the store whilst driving more targeted sales and marketing efforts using high quality NEC 42 and 80-inch displays with digital signage software provided by Visual Art.

Retail chain Hemmakvall has designed a completely new store concept, focusing more on the candy in the stores and the overall customer experience rather than its rental movie services. This video shows the VIP opening of the new store concept at Vala shopping mall in Helsingborg, Sweden. By adding inspiring and engaging digital media technology, Hemmakvall is looking to enhance the customer experience in the store whilst driving more targeted sales and marketing efforts using high quality 42 and 80-inch displays with digital signage software provided by Visual Art. Colour richness, colour accuracy and the flexibility to change on-going promotions and campaign content using the new digital signage solution were all important in the design of the new store concept.

See the video of the store opening here: https://youtu.be/Rzklwyie_ik    

Context-aware Retail Signage: Clas Ohlson - In the Clas Ohlson flagship store located in the recently opened Mall of Scandinavia in Stockholm, NEC teamed up with SMS/Smart Media Solutions, and Smartsign to create a new digitalized display solution that interacts with customers and shows commercial messages.

First, the screen was prepared with leafengine sensor technology and Smartsign software in the integrated computer - the Slot-in PC located on the back of the screen. Next, the screen was mounted in the custom made and stable stand, created by SMS/Smart Media Solutions. Two sensors were installed – one sensor senses if someone gets closer than one meter to the screen and the other one, a light-sensor, senses when the product is lifted from the shelf at the stand. The sensors were calibrated to be adapted to local light conditions. When the sensors are triggered, new messages appear on the screen. The stand integrates a professional NEC 40” display, leafengine sensor technology, two sensors and Smartsign software, along with the retail products from Kärcher and a product demonstration video. All in all, Clas Ohlson got a new integrated in-store display that engages with customers through a digital visual solution.

NEC leafengine - Making digital signage interactive with leafengine, a unified sensor - software connectivity that enables access to a broad catalogue of sensors, including gender and age classification, proximity detection, NFC, QR-Codes and many others.

Digital Signage, InStore Assistant, Self Service and Touch Mirror

The connection to the Onlineshop is ensured by the Digital Signage solution, a self service terminal, the InStore Assistant as a customer consulting tool for employees, as well as a mirror with built-in touch screen. 
The 80 "digital signage screens in the shop window and as video walls in the checkout area play product videos and image pictures. 
With the help of the wall-mounted self-service terminal and the 2m large mirror with built-in touch-screen, customers can capture articles via scanners and query availabilities, sizes and colors. By linking to Omnichannel processes, the articles can be ordered directly. Delivery options Ship-to-Store or Ship-to-Home are available. With the help of the InStore Assistant on smartphones, customer consultants can request item stocks and order items from other stores or the onlineshop for the customer.

The BÄR GmbH a manufactory for comfortable shoes with 22 stores throughout Germany uses for the sales consulting a combination of Guided Selling and Digital Signage .

The employees control over their mobile device, the content that will be shown on screens or video screens at the POS. This can be an emotional video as well as product or availability information or matching accessories.

Successful reference project @ the Adler Modemärkte AG shows how they benefits from the digitization of the sales floor.

The sales promotion applications are deployed at various locations of the Adler Company. In all locations the solutions demonstrate how digital solutions and personal service are intertwined and thus give the sales personnel more time to take care of customers and focus on their core tasks.

• InStore Assistant - sales advice with mobile devices
• Interactive fitting room - browse the collection and get inspired
• Digital signage at the POS - for guaranteed more attention
• Cab Occupancy App - displays occupancy

Please download the brochure, or click the "more information" button to learn more about the challenges, the solution and the result of the Bolist retail solution.

Retail – Queueing integration

Queueing systems become an integrated element in many modern shop concepts. The Grassfish DS Manager Pro system allows the integration of queueing information in all digital touch points like digital posters and digital price tags, resulting in consumers exploring the shop and ist products instead of waiting in front of the dedicated queueing display.

Fashion Retailer - UNIQLO Flagship Store London 

A busy shopping street: With support from GOERTZ, UNIQLO opened a state-of-the-art flagship store in London’s Oxford Street, one of the most important and profitable shopping streets in Europe.

You can’t be modest if you want to make it in the Oxford Street area – many big brands compete for customers here. The design for the UNIQLO flagship store in London is adequately lavish and eye-catching. The GOERTZ team installed media technology on several floors: In the entrance area, an LED video wall welcomes visitors to the store. UNIQLO employees can activate the 16 meter (52 feet) wall to show video material. Other media technology highlights include escalators with an LED ticker, displays as individual monitors in the checkout area, as 1x4 display columns or a 3x3 video split wall. The sound system and the PA system for the five-storey store were also designed and implemented by GOERTZ.

Technology used

• 18 columns in the store with 1x4 46“ displays

• Video wall 3x3 displays 46“ on the third floor in the kids department

• 3 checkout areas with a total of 14 x 46“ displays

• Lift area with a total of two 46“ displays

• Escalator with LED ticker

• Sound system with TOA loudspeakers as well as PA microphones on five floors

NEC FieldAnalyst - Anonymous Video Analytics (AVA): Software solution which automatically detects human faces from images captured by video cameras, and estimates the number of visitors and exits, gender and age group, which are digitalized for output in real time.

FieldAnalyst is a software solution which automatically detects human faces from images captured by video cameras, and estimates the number of visitors and exits, gender and age group, which are digitalized for output in real time. The software collects and processes this information for marketing analysis or real-time effective advertising using digital signage. FieldAnalyst enables you to automatically conduct various marketing analysis that have relied on human work until now. The advantages of this NEC solution are speed, accuracy and the ability to integrate into other real-time analysis or reaction based solutions.

  Key Applications Areas - NEC FieldAnalyst for Gate or Signage:

• Digital Signage
• DooH
• Retail
• Leisure

As an integrated solution or stand-alone tool it can be used for real-time marketing information, detection, tracking and classification.

NEC FieldAnalyst for Gate - age and gender recognition; enter/exit people

NEC FieldAnalyst for Signage - age and gender recognition, staying time, distance toward a signage display, mixed analysis with pushing ads

Your Benefits:

• Biometric basis
• Real-time sensing
• Uniformity and objectively
• Compliant to legal requirements
• Gate counting
• Effect analysis
• Target analysis
• Non-buyer analysis
• Entrance traffic analysis

NEC leafengine - Making digital signage interactive with leafengine, a unified sensor - software connectivity that enables access to a broad catalogue of sensors, including gender and age classification, proximity detection, NFC, QR-Codes and many others.

NEC’s leafengine is a software product designed to integrate with existing Digital Signage software, drastically simplifying the integration, replacement and testing of new sensors. Once enabled, it allows the installation to react to changes in its environment, select and play content that matches the users profile or capture audience data for later analysis.

The leafengine middleware transforms digital signage installations into interactive experiences, reacting to the visitor’s input, customizing the content and gathering the rich market data all these processes generate. Such a goal typically required selecting, integrating and maintaining an ever-changing, ever-updating number sensors into the player software; The leafengine, on the other hand, is designed to overcome this complexity and enable access to a broad catalogue of sensors, including gender and age classification, proximity detection, NFC, QR-Codes, touch and many others.

Traditional digital signage solutions rely on demographic statistics to target specific audiences. Commonly the content is changed against pre-set times and dates, rendering it insensitive to any unforeseen circumstances.

In contrast, leafengine enables the signage solution to react in real time to the current situation, based on the input from any number of sensors. This includes, for example, determining the most picked-up products, the empty or crowded areas in a store, and of course, real time demographic and engagement data. 

leafengine is an ideal solution for

• Retail
• Airports and Transportation
• Leisure and Entertainment
• Facility Management / Corporate

Enhancing viewer experience and intelligence in

• Queue management and waiting time infotainment
• Product selection assistance
• Intelligent child care and entertainment
• Automated sizing and relevant product matching
• Luxury product demonstration
• Product presentation supported by gesture interactivity
• Additional information on products