NEC Solutions Zone
Please download the brochure, or click the "more information" button to learn more about the challenges, the solution and the result of the TUI travel agency of the future.
Please download the brochure, or click the "more information" button to learn more about the challenges, the solution and the result of the Düsseldorf Airport Advertising solution.
Car Dealer Flagship Store with LED Video Wall - In and around Düsseldorf, the Moll Group stands for exclusive “car performance”. Its showroom received a technical upgrade for the McLaren, Lamborghini und Aston Martin premium sports car brands.
It is obvious: super sports cars have to be presented in style. At Moll in Düsseldorf the decision was made to use a generously dimensioned, high-resolution LED wall. The feed goes through a system supplied by a company called ~sedna and is realised by means of Apple components. Sports car customers are not only receptive to visual stimulation, though, a full, rich sound is usually also important to them. That is why the GOERTZ team relied on a powerful Bose sound system for the showroom, installing a total of 16 ceiling loudspeakers and four ceiling subwoofers.
Individuality was the motto for this store concept – in line with this, Moll as the customer gets to create and manage content himself. The LED wall as well as multi-zone sound and lighting are controlled very comfortably via an iPad.
SAP Arena - The SAP Arena, which seats 15,000 people, is just the right setting for sport competitions, exciting events and spectacular music acts. In the redesign of the VIP area, GOERTZ used high-end media technology.
Unpretentious design but a convincing visual effect: The video wall consisting of 8x3 frameless displays for the SAP Arena in Mannheim is more than eight metres (26 ft.) wide. In addition to brilliant large images (resolution 15,360 x 3,240 pixels), each display can also be activated separately with full HD. What is also special about this wall is that it can display 32 layers at the same time.
The video wall installation in the VIP area of the SAP Arena welcomes visitors with its impressive overall appearance. The brilliant colours and the high quality of the Displays, accompanied by a seamless arrangement, reproduce superb moving pictures and information with barely any perceptible image transitions.
McDonald’s - Restaurant of the Future
Digital Menu boards: Improve the customer experience with dynamic pictures and videos while increasing sales
The steam of a hot cup of coffee, melting cheese on a burger – vivid menu boards raise the attention of customers by their full motion appearance. The software allows to playback a combination of high quality videos, dynamic pictures and animated text, which captures customers emotions while the decision making procedure. It thereby improves the experience in the restaurant as well as it increases sales.
Interfaces to the McDonald’s enterprise resource planning system enables each regional restaurant to changes prices individually, communicate sellouts in live time, while the daily change of the menu boards based on the daytime runs automated, e.g. for the breakfast menu. In addition the intelligent software enables the employee to adjust the display of products adapted by weather’s conditions. The change of daily, weekly or monthly offers is managed centrally across the estate in case of branch systems. This allows a maximal flexibility and location based targeting. Beside the digital menu boards McDonald’s Deutschland implemented interactive terminals with nutrition tables and ingredients of the products in order to give the customers the whole spectrum of information.
- Presentation of the product range and special offers including location optimised advertising for targeted sales of selected products
- Increased sales through cross-selling and upselling by brand emotionalization
- Improved customer experience
- Flexibility through the opportunity to adjust e.g. prices in live time
- Reduced operational costs and workload of the personnel by the automatic change of the menu based on the prevailing weekdays and day times and the central administration
- Image enhancement and improvement of the offer perception
MDT’s digital signage software in combination with the NEC’s displays, which stand out due to the 5 years preservation of the model series, is the ideal long-term solution for an effective visual communication like information purposes, advertising or entertainment while providing a fully scalable system.