NEC Solutions Zone
Please download the brochure, or click the "more information" button to learn more about the challenges, the solution and the result of the innovative weShop concept solution.
Car Dealer Flagship Store with LED Video Wall - In and around Düsseldorf, the Moll Group stands for exclusive “car performance”. Its showroom received a technical upgrade for the McLaren, Lamborghini und Aston Martin premium sports car brands.
It is obvious: super sports cars have to be presented in style. At Moll in Düsseldorf the decision was made to use a generously dimensioned, high-resolution LED wall. The feed goes through a system supplied by a company called ~sedna and is realised by means of Apple components. Sports car customers are not only receptive to visual stimulation, though, a full, rich sound is usually also important to them. That is why the GOERTZ team relied on a powerful Bose sound system for the showroom, installing a total of 16 ceiling loudspeakers and four ceiling subwoofers.
Individuality was the motto for this store concept – in line with this, Moll as the customer gets to create and manage content himself. The LED wall as well as multi-zone sound and lighting are controlled very comfortably via an iPad.
Retail – Virtual Shelf
Virtual shelf applications allow retailers to present additional product offerings on a touch screen or tablet in the store. Grassfish provides a generic Virtual Shelf application that can be customized to the product details and individual graphics of each retailer and product group. The Grassfish Virtual Shelf is used for line extension, multi channel retail concepts as well as a support tool for the sales person.