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QEII CENTRE ACHIEVES RECORD OCCUPANCY LEVELS WITH NEXT GENERATION TECHNOLOGY
WHY WERE WE REQUIRED?
As part of an intensive refurbishment and rebranding programme, the central London events venue sought a next generation technology transformation to boost visitor numbers.
HOW DID WE SOLVE THE PROBLEM?
Installed a 9 panel NEC video wall and twenty-four 29” NEC screens to display high quality, dynamic content. The screens are controlled by the centre's own backend system, giving the QEII centre the flexibility to create and manage its real-time content.
WHAT WAS THE RESULT?
The venue has risen like a phoenix from its dated 80s shroud to present a modern, highly functional space benefiting from the latest technology and resulting a 20% increase in both occupancy levels and revenue over two years.
Hosting more than 400 national and international events every year, the QEII Conference Centre is the largest dedicated conference, events and exhibition space in Westminster, central London.
Opened in 1986 by Her Majesty the Queen, the last 30 years has seen the QEII Centre successfully establish itself as a world class facility for gamechangers, innovators and thought leaders amongst a vast array of industries, companies and brands.
In 2014, the QEII Centre commissioned in-depth research and competitor analysis revealing that the facility 'was of an outdated and unwelcoming interior which was confusing to navigate', said Deborah Jones, AV/IT sales manager at QEII Live, (the brand given to the Centre’s in-house AV team).
This instigated a period of transformation and a £12 million capital investment refurbishment programme which affected every aspect of the organisation with AV technical facilities absolutely central to its redesign.
‘In the first year of our business plan we invested and transformed the foyer area, converting it from a dated travel lounge with full airport scanners at the entrance to a light, airy and modern foyer with sexy digital signage including a quad resolution video wall from NEC,’ says Deborah Jones.
Impressed with its narrow bezelled video wall displays, the QEII Centre chose the NEC brand to fulfil its display requirements in the foyer. The 55” ultra-narrow display installed by AVMI, synchronises fast moving content across all 9 screens to create a stunning 4K resolution digital canvas located in prime position opposite the main entrance driven by a ONELAN 4K player along with a DataPath wallcontroller.
AVMI designed professional templates for the video wall that accommodate different zones such as a live Twitter feed, information on live and upcoming events, imagery and logos. The content is dynamic with real time event information pulled from the Centre’s own back-end system.
When multiple events are taking place simultaneously, visitors can instantly identify the correct check-in area with the help of twenty four purpose built airport style check-in desks installed by AVMI and powered by ONELAN HD10F-S players. Each individual high definition 29" ultra-wide NEC screen shows flexible bespoke customer information such as the appropriate logo, registration instructions and way-finding information.
Working collaboratively with QEII, AVMI's Digital Media division helped create full motion 3D animation, animated background graphics and time-lapse photography of iconic London scenes helping them to reinforce their brand with modern and engaging content.
Now spacious, bright and welcoming with stylish terrazzo flooring, raised ceilings, a concierge desk, video wall and sleek reception desks, the entrance is a world apart from the dark, retro look of old. Since the foyer refurbishment, the Centre has also installed a number of NEC displays including large format screens with protection glass elsewhere in public areas around the building, as well as fortyfour wayfinding screens powered by ONELAN Net-Top-Boxes.
Stylish remodelling of interiors and investment in high speed, next generation technology have futureproofed the venue for years to come, making it a modern and highly functional space.
Esprit Digital were selected to provide a full digital solution to Elan Media in the Mall of Qatar. In partnership with local integrator AVT Audio Visual Technology in Doha.
As an advertising network in a mall it is second-to-none anywhere in the world and has already proven a commercial success with brands from all market sectors. As standalone pieces of digital furniture deployed throughout a billion-dollar retail environment, they have been universally accepted and are currently being rolled out to other sites across the Middle East.
The client brief for this project was simple: create the biggest and best digital shopper environment in the Middle East. To date only a few airports in the region have embraced digital screen technology as a perfect medium to enhance their customer’s journeys and malls have almost exclusively stayed with traditional paper advertising systems. This will all change now as the Mall of Qatar has significantly raised the bar and demonstrated to undeniable effect how a well-thought out, well-planned, beautifully designed digital hardware installation can be a key differentiator in a competitive sector like shopping centres.
Esprit built totally bespoke double sided 70” LCD Pods (MUPI’s) which utilise the NEC P703 700Nit display. These highly stylised, iconic structures incorporate our latest Cortex thermal and remote management technology, which means maintenance visits are extremely rare if ever – almost any issue can be resolved from our Network Operating Centres around the world. Other features of this remarkable unit include LED side strips that change colour with content, full audience measurement, iBeacons and ClearSpace™, Esprit Digital’s proprietary sensor system which warns management of obstructions to their screens.
“From the beginning of this project we were very clear in our minds what we wanted to deliver. Very simply, a world class Digital OOH installation that would utilise the very latest and best technology available, would match the look and feel of the mall, and be a commercial success. We were also very clear about the type of partner
we needed, not just for access to the technology, but for design and implementation, and advice – delivering a real partnership. Esprit Digital have done all of this and more, and I am delighted that we selected them for this project”.
Jamie Ball, COO Elan Media.