Sharp/NEC Solutions Zone

BroadSign is the leading ad tech company providing secure and reliable automated digital signage software to media owners and operators across the globe. Enabling the effective management of dynamic content across complex global networks, BroadSign powers over 120,000 displays in venues such as airports, shopping malls, health clinics and cinemas.

BroadSign’s software suite includes BroadSign Core for content distribution, playback and proof of performance, BroadSign Serv Direct for sales inventory availability and proposal generation, and BroadSign Serv SSP for exposure to new buyers through a customized programmatic digital out-of-home solution.

The TeamViewer Host for Raspberry Pi is a system service that allows for the unattended access of Raspberry Pi devices so that they can be maintained, controlled, or managed with theindustry-leading TeamViewer solution, familiar to millions of users around the world.

Benefits:

• Remote Proof of Play on the NEC display
• Remotely adapt device options and see changes in real time
• Transfer Files easily to your displays
• Remote Access from desktop, laptop and mobile
• Easy, Fast, Secure

Esprit Digital were selected to provide a full digital solution to Elan Media in the Mall of Qatar. In partnership with local integrator AVT Audio Visual Technology in Doha. 

As an advertising network in a mall it is second-to-none anywhere in the world and has already proven a commercial success with brands from all market sectors. As standalone pieces of digital furniture deployed throughout a billion-dollar retail environment, they have been universally accepted and are currently being rolled out to other sites across the Middle East.

The client brief for this project was simple: create the biggest and best digital shopper environment in the Middle East. To date only a few airports in the region have embraced digital screen technology as a perfect medium to enhance their customer’s journeys and malls have almost exclusively stayed with traditional paper advertising systems. This will all change now as the Mall of Qatar has significantly raised the bar and demonstrated to undeniable effect how a well-thought out, well-planned, beautifully designed digital hardware installation can be a key differentiator in a competitive sector like shopping centres.

Esprit built totally bespoke double sided 70” LCD Pods (MUPI’s) which utilise the NEC P703 700Nit display. These highly stylised, iconic structures incorporate our latest Cortex thermal and remote management technology, which means maintenance visits are extremely rare if ever – almost any issue can be resolved from our Network Operating Centres around the world. Other features of this remarkable unit include LED side strips that change colour with content, full audience measurement, iBeacons and ClearSpace™, Esprit Digital’s proprietary sensor system which warns management of obstructions to their screens.

Customer Satisfaction

“From the beginning of this project we were very clear in our minds what we wanted to deliver. Very simply, a world class Digital OOH installation that would utilise the very latest and best technology available, would match the look and feel of the mall, and be a commercial success. We were also very clear about the type of partner
we needed, not just for access to the technology, but for design and implementation, and advice – delivering a real partnership. Esprit Digital have done all of this and more, and I am delighted that we selected them for this project”.

Jamie Ball, COO Elan Media.