Sharp/NEC Solutions Zone

Context-aware Retail Signage: Clas Ohlson - In the Clas Ohlson flagship store located in the recently opened Mall of Scandinavia in Stockholm, NEC teamed up with SMS/Smart Media Solutions, and Smartsign to create a new digitalized display solution that interacts with customers and shows commercial messages.

First, the screen was prepared with leafengine sensor technology and Smartsign software in the integrated computer - the Slot-in PC located on the back of the screen. Next, the screen was mounted in the custom made and stable stand, created by SMS/Smart Media Solutions. Two sensors were installed – one sensor senses if someone gets closer than one meter to the screen and the other one, a light-sensor, senses when the product is lifted from the shelf at the stand. The sensors were calibrated to be adapted to local light conditions. When the sensors are triggered, new messages appear on the screen. The stand integrates a professional NEC 40” display, leafengine sensor technology, two sensors and Smartsign software, along with the retail products from Kärcher and a product demonstration video. All in all, Clas Ohlson got a new integrated in-store display that engages with customers through a digital visual solution.

NEC leafengine - Making digital signage interactive with leafengine, a unified sensor - software connectivity that enables access to a broad catalogue of sensors, including gender and age classification, proximity detection, NFC, QR-Codes and many others.

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