NEC Solutions Zone
For 10 years we have provided our award-winning solutions to many of Europe and the UK’s leading Cinema operators. We have a passion for cinema and improving the experience of your patrons with each visit. We also work with you to develop your content strategy to help you improve the efficiency of your concessions operation, reduce costs, reduce waste and operate with improved efficiency.
With our cinema management solution, signage.ninja, we empower your cinema managers to manage their digital estate at each cinema or across the whole circuit quickly and easily.
signage.ninja features a visually rich interface, designed to give you and your colleagues broad access to influence key elements of your operation across your screen network. You can manage – in real-time – how to drive value for your business and your customers.
We provide innovative solutions using NFC, mobile apps and live data to help simplify the day-to-day operations of systems, helping you to promote the right films and products at the right time of the day, every day. Live screens, day-parts, pricing, schedules, campaigns, products, active/inactive stock management, nutrition/allergen information and detailed customised analytics give you immediate control of the operational areas you need to manage. Changes are quick, single-click and fully auditable.
Services we provide from our in-house team:
Digital Signage including menus, box office and posters
Video walls and LED technology
Contactless Content Management
Film / Photographic studio
Full motion graphics / post production services
Full planning and strategic consultancy
Interactive touch-screens / tablets / projection
Website, App and mobile development
Customer analytics (including video analytics)
BroadSign is the leading ad tech company providing secure and reliable automated digital signage software to media owners and operators across the globe. Enabling the effective management of dynamic content across complex global networks, BroadSign powers over 120,000 displays in venues such as airports, shopping malls, health clinics and cinemas.
BroadSign’s software suite includes BroadSign Core for content distribution, playback and proof of performance, BroadSign Serv Direct for sales inventory availability and proposal generation, and BroadSign Serv SSP for exposure to new buyers through a customized programmatic digital out-of-home solution.
Esprit Digital were selected to provide a full digital solution to Elan Media in the Mall of Qatar. In partnership with local integrator AVT Audio Visual Technology in Doha.
As an advertising network in a mall it is second-to-none anywhere in the world and has already proven a commercial success with brands from all market sectors. As standalone pieces of digital furniture deployed throughout a billion-dollar retail environment, they have been universally accepted and are currently being rolled out to other sites across the Middle East.
The client brief for this project was simple: create the biggest and best digital shopper environment in the Middle East. To date only a few airports in the region have embraced digital screen technology as a perfect medium to enhance their customer’s journeys and malls have almost exclusively stayed with traditional paper advertising systems. This will all change now as the Mall of Qatar has significantly raised the bar and demonstrated to undeniable effect how a well-thought out, well-planned, beautifully designed digital hardware installation can be a key differentiator in a competitive sector like shopping centres.
Esprit built totally bespoke double sided 70” LCD Pods (MUPI’s) which utilise the NEC P703 700Nit display. These highly stylised, iconic structures incorporate our latest Cortex thermal and remote management technology, which means maintenance visits are extremely rare if ever – almost any issue can be resolved from our Network Operating Centres around the world. Other features of this remarkable unit include LED side strips that change colour with content, full audience measurement, iBeacons and ClearSpace™, Esprit Digital’s proprietary sensor system which warns management of obstructions to their screens.
“From the beginning of this project we were very clear in our minds what we wanted to deliver. Very simply, a world class Digital OOH installation that would utilise the very latest and best technology available, would match the look and feel of the mall, and be a commercial success. We were also very clear about the type of partner
we needed, not just for access to the technology, but for design and implementation, and advice – delivering a real partnership. Esprit Digital have done all of this and more, and I am delighted that we selected them for this project”.
Jamie Ball, COO Elan Media.
THE ODEON LEICESTER SQUARE - Lighting up London`s home of entertainment
NEC Display Solutions has installed one of the largest displays of its kind in a public square, an LED digital display measuring 107 square metres, on the facade of the ODEON Leicester Square in London’s West End. The huge display, the size of half a basketball court, replaces the previous paper poster board and is flanked by two 18 square metre displays in one of the UK’s most prominent locations, which welcomes more than 90 million tourists every year.
THE CHALLENGE - The installation of the new screens will allow ODEON Leicester Square to instantly change what is displayed, eliminating the need to regularly hire traditional ‘cherry picker’ lifts to change what is displayed on the poster boards, making the screens a more environmentally friendly alternative to displaying posters.
The new screens will also divide into multiple displays, allowing ODEON to screen different content simultaneously, a feature which will be utilised during premieres where live film footage of the red carpet can be screened alongside clips of the film.
THE RESULT - Simon Jackson, Vice President, NEC Display Solutions, comments, "This display has to be seen to be believed. It really is an impressive sight, and a tremendous achievement for NEC and ODEON. Given consumer expectations for video content to inform, delight and engage, this type of display sets new standards in delivering a variety of information in real-time."
The trio of screens will display images for the latest movies and, during events such as premieres, live footage including celebrity interviews will be screened for the passing public to view. Officially launched at the world premiere of The Hunger Games: Catching Fire in November 2013, the displays bring a highly engaging instalment to London’s West End.
Andy Edge, Commercial Director at ODEON, comments, "We are really excited to launch the new LED screens at ODEON Leicester Square. It is an iconic film destination that has become synonymous with red-carpet film premieres, so we are thrilled to be able to move the premiere experience into the digital age with these state of the art LED screens. The recent regeneration of Leicester Square has breathed new life in to the area, and we hope that these screens, which are the largest of their kind in Europe, will help re-assert the square’s position as London’s home of entertainment."