Sharp/NEC Solutions Zone

Make your Brand an Experience. Create Collaboration.

smartPerform sets the new standard for interactive presentation and collaboration environments. This software allows users to create and operate individual user interfaces without programming knowledge. It combines the stability of the standard solution with a flexibility previously only achieved by individual programming. Variable and simple solutions for content maintenance provide efficiency, flexibility and design freedom for all projects.

This combination makes the difference – your desire for innovative functions, adapted operating processes, customized design and a wide spectrum of applications becomes reality.

Standardized user interfaces, so-called apps, complement the smartPerform portfolio. As the elementary core of a specific interactive application, we create these apps on your behalf as functional surface solutions for your bundles of products.

Marken erlebbar machen. Kollaboration gestalten.

smartPerform setzt den neuen Maßstab für interaktive Präsentations- und Kollaborationsumgebungen. Diese Software erlaubt Anwendern ohne Programmierkenntnisse individuelle Benutzeroberflächen zu erstellen und zu betreiben. Sie verbindet die Stabilität der Standardlösung mit einer Flexibilität, die bisher nur die individuelle Programmierung erreicht hat. Variable und einfache Lösungen bei der Inhaltspflege sorgen für Effizienz, Flexibilität und Gestaltungsspielräume bei allen Projekten.

Diese Kombination macht den Unterschied – Ihre Wünsche an innovative Funktionen, angepasste Betriebsprozesse, individuelle Gestaltung und an das Spektrum der Anwendungen werden Wirklichkeit.

Standardisierte Benutzeroberflächen, sogenannte Apps, ergänzen das smartPerform Portfolio. Als elementarer Kern einer spezifischen interaktiven Anwendung erstellen wir diese Apps in Ihrem Auftrag als funktionale Oberflächenlösungen für Ihre Produktbundles.

Orb is Ireland largest street side network, targeting people on the move. Rushing for Yoga (there’s a paradox), on the coffee run, popping out for a sandwich, going for dinner, meeting friends, stopped at lights, walking to work, going out… are all easy every day ways to see Orb screens.

Digital meets DOOH - Recently significant synergies have emerged between traditional digital advertising and DOOH. Most exciting is the extension of Supply Side Platforms (SSP’s) to include DOOH networks. Orb’s key partnerships facilitate digital planners and buyers to extend their portfolio onto DOOH. Campaigns are fully programmatic in design, consistent with digital metrics and include the additional benefit of being ADBLOCKER FREE. RIGHT PLACE, RIGHT MESSAGE, RIGHT TIME

The Orb screens are strategically located in high density foot-fall hotspots. We bring Digital Out of Home beyond the traditional mall and transport clusters into the very heart of the action. City centre, down town, busy commercial hubs, creative quarters, entertaining and eating areas define our focus.

High Bright - Sunshine makes us happy, we love blue skies and clear days. Digital Screens are not such fans! Sunlight can dim down screens in day time and make them invisible. The NEC Orb screens are super High-Bright… up to 2700 candelas! This means your campaign is super bright, always on all the time.

Evolution of Advertising - Out of home advertising is changing in remarkable ways, fast. Orb is at the leading edge of this growth curve. What once was analogue turned digital, then became connected (online), now is embedded with intelligence and will soon become autonomous.  

Analytics Enabled - Embedded sensors and specialist software transform the Orb network into a bespoke data accumulator. This data helps our clients build business intelligence, and make better decisions. With the war on awareness at an all-time peak, more people are hit with more messages than ever before. Orb allows brands measure exactly the effectiveness of each campaign.

We measure:

• Opportunity to see
• Watchers
• Age
• Gender
• Facial Features e.g. Glasses, Beard
• Mood
• Dwell time
• Attention time

The Challenge: Customers want to be able to experience your brand and your story with all of their senses and across all channels. Interactive touchpoints in sales areas and showrooms or at events create a point of experience for your target group.

The Solution: First we have to attract the attention of potential customers. One way to do so is by using Virtual Promoter, a life-size avatar that reacts to people walking by and establishes an extraordinary form of customer interaction controlled by gestures.

Quick Facts

• 84" stand alone Screen (NEC) with integrated speakers for sound and a software to control the system via gestures.
• Scalable worldwide.
• Patented for Europe.
• Part of the Connected Experience.

„I’m very pleased by the successful test campaign with AMERIA’s Virtual Promoter in our Saturn stores. This interactive tool has greatly enriched the customer experience at the POS, paving the way for more digital signage ideas.“

Martin Wild – Chief Digital Officer of MediaMarktSaturn Retail Group

Put your customers into the driver’s seat and offer them to control what to see in those digital signage displays you use in your shop window.

Our StoreFrontControl unit can be easily installed and works out-of-the-box with any media player. It offers the user easy control over what is displayed on a display – be it flipping through a newspaper, choosing products from a portfolio or steering any other content.

StoreFrontControl works through single, double or even triple glassing (LowE glass) and installs itself as a HID keyboard through a USB connection. That way it works with any operating system (Windows, Linux, MacOS, Brightsign, Spinetix and many more) and any software platform like browser based content or specialised applications – the software just needs to react to keyboard commands.

BroadSign is the leading ad tech company providing secure and reliable automated digital signage software to media owners and operators across the globe. Enabling the effective management of dynamic content across complex global networks, BroadSign powers over 120,000 displays in venues such as airports, shopping malls, health clinics and cinemas.

BroadSign’s software suite includes BroadSign Core for content distribution, playback and proof of performance, BroadSign Serv Direct for sales inventory availability and proposal generation, and BroadSign Serv SSP for exposure to new buyers through a customized programmatic digital out-of-home solution.

Esprit Digital were selected to provide a full digital solution to Elan Media in the Mall of Qatar. In partnership with local integrator AVT Audio Visual Technology in Doha. 

As an advertising network in a mall it is second-to-none anywhere in the world and has already proven a commercial success with brands from all market sectors. As standalone pieces of digital furniture deployed throughout a billion-dollar retail environment, they have been universally accepted and are currently being rolled out to other sites across the Middle East.

The client brief for this project was simple: create the biggest and best digital shopper environment in the Middle East. To date only a few airports in the region have embraced digital screen technology as a perfect medium to enhance their customer’s journeys and malls have almost exclusively stayed with traditional paper advertising systems. This will all change now as the Mall of Qatar has significantly raised the bar and demonstrated to undeniable effect how a well-thought out, well-planned, beautifully designed digital hardware installation can be a key differentiator in a competitive sector like shopping centres.

Esprit built totally bespoke double sided 70” LCD Pods (MUPI’s) which utilise the NEC P703 700Nit display. These highly stylised, iconic structures incorporate our latest Cortex thermal and remote management technology, which means maintenance visits are extremely rare if ever – almost any issue can be resolved from our Network Operating Centres around the world. Other features of this remarkable unit include LED side strips that change colour with content, full audience measurement, iBeacons and ClearSpace™, Esprit Digital’s proprietary sensor system which warns management of obstructions to their screens.

Customer Satisfaction

“From the beginning of this project we were very clear in our minds what we wanted to deliver. Very simply, a world class Digital OOH installation that would utilise the very latest and best technology available, would match the look and feel of the mall, and be a commercial success. We were also very clear about the type of partner
we needed, not just for access to the technology, but for design and implementation, and advice – delivering a real partnership. Esprit Digital have done all of this and more, and I am delighted that we selected them for this project”.

Jamie Ball, COO Elan Media.

THE ODEON LEICESTER SQUARE - Lighting up London`s home of entertainment

NEC Display Solutions has installed one of the largest displays of its kind in a public square, an LED digital display measuring 107 square metres, on the facade of the ODEON Leicester Square in London’s West End. The huge display, the size of half a basketball court, replaces the previous paper poster board and is flanked by two 18 square metre displays in one of the UK’s most prominent locations, which welcomes more than 90 million tourists every year.

THE CHALLENGE - The installation of the new screens will allow ODEON Leicester Square to instantly change what is displayed, eliminating the need to regularly hire traditional ‘cherry picker’ lifts to change what is displayed on the poster boards, making the screens a more environmentally friendly alternative to displaying posters.

The new screens will also divide into multiple displays, allowing ODEON to screen different content simultaneously, a feature which will be utilised during premieres where live film footage of the red carpet can be screened alongside clips of the film.

THE RESULT - Simon Jackson, Vice President, NEC Display Solutions, comments, "This display has to be seen to be believed. It really is an impressive sight, and a tremendous achievement for NEC and ODEON. Given consumer expectations for video content to inform, delight and engage, this type of display sets new standards in delivering a variety of information in real-time."

The trio of screens will display images for the latest movies and, during events such as premieres, live footage including celebrity interviews will be screened for the passing public to view. Officially launched at the world premiere of The Hunger Games: Catching Fire in November 2013, the displays bring a highly engaging instalment to London’s West End.

Andy Edge, Commercial Director at ODEON, comments, "We are really excited to launch the new LED screens at ODEON Leicester Square. It is an iconic film destination that has become synonymous with red-carpet film premieres, so we are thrilled to be able to move the premiere experience into the digital age with these state of the art LED screens. The recent regeneration of Leicester Square has breathed new life in to the area, and we hope that these screens, which are the largest of their kind in Europe, will help re-assert the square’s position as London’s home of entertainment."

Fashion Retailer - UNIQLO Flagship Store London 

A busy shopping street: With support from GOERTZ, UNIQLO opened a state-of-the-art flagship store in London’s Oxford Street, one of the most important and profitable shopping streets in Europe.

You can’t be modest if you want to make it in the Oxford Street area – many big brands compete for customers here. The design for the UNIQLO flagship store in London is adequately lavish and eye-catching. The GOERTZ team installed media technology on several floors: In the entrance area, an LED video wall welcomes visitors to the store. UNIQLO employees can activate the 16 meter (52 feet) wall to show video material. Other media technology highlights include escalators with an LED ticker, displays as individual monitors in the checkout area, as 1x4 display columns or a 3x3 video split wall. The sound system and the PA system for the five-storey store were also designed and implemented by GOERTZ.

Technology used

• 18 columns in the store with 1x4 46“ displays

• Video wall 3x3 displays 46“ on the third floor in the kids department

• 3 checkout areas with a total of 14 x 46“ displays

• Lift area with a total of two 46“ displays

• Escalator with LED ticker

• Sound system with TOA loudspeakers as well as PA microphones on five floors

NEC FieldAnalyst - Anonymous Video Analytics (AVA): Software solution which automatically detects human faces from images captured by video cameras, and estimates the number of visitors and exits, gender and age group, which are digitalized for output in real time.

FieldAnalyst is a software solution which automatically detects human faces from images captured by video cameras, and estimates the number of visitors and exits, gender and age group, which are digitalized for output in real time. The software collects and processes this information for marketing analysis or real-time effective advertising using digital signage. FieldAnalyst enables you to automatically conduct various marketing analysis that have relied on human work until now. The advantages of this NEC solution are speed, accuracy and the ability to integrate into other real-time analysis or reaction based solutions.

  Key Applications Areas - NEC FieldAnalyst for Gate or Signage:

• Digital Signage
• DooH
• Retail
• Leisure

As an integrated solution or stand-alone tool it can be used for real-time marketing information, detection, tracking and classification.

NEC FieldAnalyst for Gate - age and gender recognition; enter/exit people

NEC FieldAnalyst for Signage - age and gender recognition, staying time, distance toward a signage display, mixed analysis with pushing ads

Your Benefits:

• Biometric basis
• Real-time sensing
• Uniformity and objectively
• Compliant to legal requirements
• Gate counting
• Effect analysis
• Target analysis
• Non-buyer analysis
• Entrance traffic analysis

NEC leafengine - Making digital signage interactive with leafengine, a unified sensor - software connectivity that enables access to a broad catalogue of sensors, including gender and age classification, proximity detection, NFC, QR-Codes and many others.

NEC’s leafengine is a software product designed to integrate with existing Digital Signage software, drastically simplifying the integration, replacement and testing of new sensors. Once enabled, it allows the installation to react to changes in its environment, select and play content that matches the users profile or capture audience data for later analysis.

The leafengine middleware transforms digital signage installations into interactive experiences, reacting to the visitor’s input, customizing the content and gathering the rich market data all these processes generate. Such a goal typically required selecting, integrating and maintaining an ever-changing, ever-updating number sensors into the player software; The leafengine, on the other hand, is designed to overcome this complexity and enable access to a broad catalogue of sensors, including gender and age classification, proximity detection, NFC, QR-Codes, touch and many others.

Traditional digital signage solutions rely on demographic statistics to target specific audiences. Commonly the content is changed against pre-set times and dates, rendering it insensitive to any unforeseen circumstances.

In contrast, leafengine enables the signage solution to react in real time to the current situation, based on the input from any number of sensors. This includes, for example, determining the most picked-up products, the empty or crowded areas in a store, and of course, real time demographic and engagement data. 

leafengine is an ideal solution for

• Retail
• Airports and Transportation
• Leisure and Entertainment
• Facility Management / Corporate

Enhancing viewer experience and intelligence in

• Queue management and waiting time infotainment
• Product selection assistance
• Intelligent child care and entertainment
• Automated sizing and relevant product matching
• Luxury product demonstration
• Product presentation supported by gesture interactivity
• Additional information on products