Largest cinema group in Europe looks to NEC again to partner in latest 3D rollout.
NEC Display Solutions enjoys further success in the cinema market winning another contract with ODEON
LONDON, 24 March 2010 : Following the successful deployment of 140 NEC digital projectors to ODEON cinemas throughout Europe in 2009, NEC Display Solutions has announced a further contract with ODEON as Europe’s largest cinema group looks to expand it’s 3D movie domain. The ODEON Group currently has 200 cinemas and over 1,800 screens across the UK, Germany, Spain, Italy and Portugal. It is the largest cinema chain in the world outside of North America.
With the incredible success of recent movies such as Avatar in 3D - the second biggest grossing movie globally, the digital cinema market is expanding rapidly to meet an increasing level of demand for 3D content. Superior box office returns from early digital 3D releases point towards a strong business case for a rapid roll-out of 3D screens.
“We are already reaping a strong return on our earlier investment in 3D technology,” commented Drew Kaza, executive vice president of digital development at ODEON . “NEC has more than lived up to our expectations of quality and reliability and our current roll-out plans will enable us to further benefit from the greater revenues and attendance ratios we have already experienced with 3D as 2010 looks to see more 3D productions than ever”
ODEON have selected the new NC2000S and NC3200S digital projectors for the 2010 roll-out ensuring outstanding images with incredible brightness for even larger venues. Utilising DLP Cinema Technology from Texas Instruments these superior performance projectors deliver exceptional image and colour quality with contrast ratios of 2200:1 or higher by using DMD chips that support a resolution of 2048 x 1080.
“We set a high value on providing investment protection for our customers”, emphasizes Simon Jackson, vice president Northern Europe for NEC Display Solutions. “With our latest digital products we continue to provide state-of-the-art technology enabling moviegoers to enjoy the highest quality 3D movie experience yet.”
NEC Display Solutions Europe GmbH
NEC Display Solutions Europe GmbH has its European headquarters in Munich, Germany and is responsible for all business activities in EMEA, divided into the four sales regions Northern Europe, Western and Southern Europe, Central Europe, Eastern and South-East Europe with Middle East/Africa. NEC Display Solutions benefits from the technological know-how and technologies of the NEC Corporation and, with its own Research and Development, is one of the world's leading manufacturers offering the widest product range of display solutions in the market. The display product portfolio ranges from entry-level to professional and speciality desktop LCDs, via large-size Public Displays for Digital and Retail Signage. The Projector range offers products for all needs, from portable devices via business projectors to products for permanent operation (such as PoS applications) and digital cinema projectors. Managing Director of the European head office is Bernd Eberhardt.
Further information can be found online at: www.sharpnecdisplays.eu
NEC Corporation is one of the world's leading providers of internet, broadband network and enterprise business solutions dedicated to meeting the specialized needs of its diverse and global base of customers. NEC delivers tailored solutions in the key fields of computer, networking and electron devices, by integrating its technical strengths in IT and Networking, and by providing advanced semiconductor solutions through the NEC Electronics Corporation. The NEC Group employs more than 150,000 people worldwide.
Further information can be found on the internet at the NEC website: http://www.nec.com
Contacts for further press information:
Megan Sweeting
Marketing Executive
NEC Display Solutions
E-Mail: megan.sweeting@eu.nec.com
Tel: +44 (0)7860 927103
ODEON
ODEON Media Centre
Tel: 0845 070 2852
E-Mail: odeonteam@redconsultancy.com