NEC Solutions Zone
Put your customers into the driver’s seat and offer them to control what to see in those digital signage displays you use in your shop window.
Our StoreFrontControl unit can be easily installed and works out-of-the-box with any media player. It offers the user easy control over what is displayed on a display – be it flipping through a newspaper, choosing products from a portfolio or steering any other content.
StoreFrontControl works through single, double or even triple glassing (LowE glass) and installs itself as a HID keyboard through a USB connection. That way it works with any operating system (Windows, Linux, MacOS, Brightsign, Spinetix and many more) and any software platform like browser based content or specialised applications – the software just needs to react to keyboard commands.
Esprit Digital were selected to provide a full digital solution to Elan Media in the Mall of Qatar. In partnership with local integrator AVT Audio Visual Technology in Doha.
As an advertising network in a mall it is second-to-none anywhere in the world and has already proven a commercial success with brands from all market sectors. As standalone pieces of digital furniture deployed throughout a billion-dollar retail environment, they have been universally accepted and are currently being rolled out to other sites across the Middle East.
The client brief for this project was simple: create the biggest and best digital shopper environment in the Middle East. To date only a few airports in the region have embraced digital screen technology as a perfect medium to enhance their customer’s journeys and malls have almost exclusively stayed with traditional paper advertising systems. This will all change now as the Mall of Qatar has significantly raised the bar and demonstrated to undeniable effect how a well-thought out, well-planned, beautifully designed digital hardware installation can be a key differentiator in a competitive sector like shopping centres.
Esprit built totally bespoke double sided 70” LCD Pods (MUPI’s) which utilise the NEC P703 700Nit display. These highly stylised, iconic structures incorporate our latest Cortex thermal and remote management technology, which means maintenance visits are extremely rare if ever – almost any issue can be resolved from our Network Operating Centres around the world. Other features of this remarkable unit include LED side strips that change colour with content, full audience measurement, iBeacons and ClearSpace™, Esprit Digital’s proprietary sensor system which warns management of obstructions to their screens.
“From the beginning of this project we were very clear in our minds what we wanted to deliver. Very simply, a world class Digital OOH installation that would utilise the very latest and best technology available, would match the look and feel of the mall, and be a commercial success. We were also very clear about the type of partner
we needed, not just for access to the technology, but for design and implementation, and advice – delivering a real partnership. Esprit Digital have done all of this and more, and I am delighted that we selected them for this project”.
Jamie Ball, COO Elan Media.