High-performance LED display at busy intersection

Client Information: AF-FIX Werbegesellschaft mbH, Berlin, Germany
Sector: Advertising

What was created around 1542 as a path between the Berlin City Palace and the Grunewald hunting lodge is today a shopping mile known far beyond the borders of Germany. The modernisation of this landmark was a particularly exciting project.


The old, extensive LED display at Berlin “Ku’damm Eck”, the corner of Kurfürstendamm/Joachimsthaler Straße, must be replaced by a new system. This is the only way to ensure that also in the future first-class advertising messages can be broadcast twenty-four-seven on one of Berlin’s busiest intersections.


We replaced the old system with the nearly 100 m², powerful S[quadrat] SO[10 SMD] NT V4 LED video display and equipped it with S[quadrat]’s latest controlling components. The new modules were adapted to the existing steel construction. The refresh rate of 4,200 Hz and the brightness of 6,000 cd/m² are perfect for extensive outdoor advertising. Thus, since August 2015 the façade of the Swissôtel shines with a new brilliance and presents unprecedented color intensity. S[quadrat]’s SX [BrightnessControl] system provides the automatic brightness regulation and guarantees perfect image quality even in changing light conditions. The controlling is supplemented by the unique, customized SX[TempControl]. Temperature sensors monitor the display modules and react as soon as the temperature is beyond the normal range which can be defined individually. The control room will be informed immediately, and the LED display can be disconnected fully automatically. Therefore, these preventive measures extend the lifetime of the entire display system and a continuous reliable operation is ensured.

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