Sharp/NEC Solutions Zone

Digital signage in the new SWISS VIP lounge in Zürich

In Dock E of Zürich Airport, a grey shell was transformed into the tasteful lounge of Swiss International Air Lines. From the architectural design through the technical installations to the furniture, everything is contributing to a sophisticated interior. The objective was to further enhance service quality and customer satisfaction.

Littlebit Technology was engaged to develop a suitable digital signing concept for the Swiss lounge, comprising hardware, software, installation, commissioning, content management and training.

The company installed more than 30 large-format displays by NEC and individually configurated players at the champagne bar and whiskey lounge, as well as the entrance area and the toilets. Various screen ranging from 32 to 55 inches in size were fitted into designated recesses in walls and furniture in portrait and landscape orientation.

Littlebit Technology only uses hardware designed for continuous 24/7 operation to ensure that uninterrupted performance can be ensured throughout the lounge opening hours. An axxiv media player based on the Intel NUC platform backs each display and delivers animated content. High-performance axxiv work stations are employed to control the video walls. The high-performance C-nario content management application by YCD already used for internal communications at SWISS controls the content of most of the screens at Zürich airport. That makes it the ideal platform for the installation. With 24/7 monitoring, Littlebit Technology guarantees flawless operation and exceptionally fast response times in the event of a malfunction.

Now, the Swiss lounge in Dock E is inviting a large number of customers to spend their waiting in exceptional comfort. Not least thanks to the digital signage installation contributing its share to the stylish ambience. Passengers are able to keep an eye on all up-to-date information on all aspects of their flight at all times.

McDonald’s - Restaurant of the Future

Digital Menu boards: Improve the customer experience with dynamic pictures and videos while increasing sales

The steam of a hot cup of coffee, melting cheese on a burger – vivid menu boards raise the attention of customers by their full motion appearance. The software allows to playback a combination of high quality videos, dynamic pictures and animated text, which captures customers emotions while the decision making procedure. It thereby improves the experience in the restaurant as well as it increases sales.

Interfaces to the McDonald’s enterprise resource planning system enables each regional restaurant to changes prices individually, communicate sellouts in live time, while the daily change of the menu boards based on the daytime runs automated, e.g. for the breakfast menu. In addition the intelligent software enables the employee to adjust the display of products adapted by weather’s conditions. The change of daily, weekly or monthly offers is managed centrally across the estate in case of branch systems. This allows a maximal flexibility and location based targeting. Beside the digital menu boards McDonald’s Deutschland implemented interactive terminals with nutrition tables and ingredients of the products in order to give the customers the whole spectrum of information.

•  Presentation of the product range and special offers including location optimised advertising for targeted sales of selected products
• Increased sales through cross-selling and upselling by brand emotionalization
• Improved customer experience
• Flexibility through the opportunity to adjust e.g. prices in live time
• Reduced operational costs and workload of the personnel by the automatic change of the menu based on the prevailing weekdays and day times and the central administration
• Image enhancement and improvement of the offer perception

MDT’s digital signage software in combination with the NEC’s displays, which stand out due to the 5 years preservation of the model series, is the ideal long-term solution for an effective visual communication like information purposes, advertising or entertainment while providing a fully scalable system.