Roxy Cinemas partners with NEC to transform the audience viewing experience

Al Khawaneej multiplex project marks NEC’s entrance into the Middle East market


Munich, 12 October 2020 NEC Display Solutions Europe has been chosen by Roxy Cinemas to equip its new cinema multiplex at Al Khawaneej in Dubai, United Arab Emirates.

Roxy Cinemas chose NEC 4K RB laser projection systems to equip the new boutique multiplex, which is finally opening after a series of delays caused by COVID-19. This is the first fully equipped multiplex using NEC projectors in the Middle East, making it an important step into the regions’ cinema market.

The 4K RB laser projectors have been selected to achieve the best possible audience viewing experience, yet at a competitive cost. The projectors deliver optimal image quality, projecting crisp and artefact-free images, with RB laser technology making them suitable also for higher gain screens.

The installations were performed by Scrabble Entertainment, including Dolby Atmos® and NEC projectors, in all screens of this premium location.

“After some set-backs and delays, it’s fantastic to see this project come to fruition,” said Jens Kayser, Sales Manager, Digital Cinema at NEC Display Solutions Europe. “Our 4K RB projection solutions will help Roxy Cinemas deliver an unrivalled viewing experience for audiences.”

Paul Fox, Director of Roxy Cinemas, commented: “COVID-19 continues to pose an unprecedented challenge to the cinema industry. However, we’re confident that our Al Khawaneej multiplex delivers a sophisticated, exciting and safe movie-going experience where our guests will be able to enjoy the latest blockbusters again. We are very glad to have partnered with the experts at NEC, who have provided excellent support during all stages of this ambitious project.”

For more information on NEC’s 4K Cinema laser projectors, visit the dedicated web pages

Follow us on Twitter at @NEC_Display_EU to keep up-to-date with all NEC Display Solutions news in EMEA.

Photo credit: Roxy Cinemas