The Future of the Foyer

The Future of the Foyer


Cinemas are transforming, operators are seeking ways to create a 360 degree entertainment experience which will keep visitors returning and staying for longer. By developing personalised social spaces and gaming areas, visitors are encouraged to make the cinema a destination for social gathering and entertainment, quite separate to the movie itself. Today’s display technology plays a key role in turning the lobby into a virtual amusement park.

Digital signage helps to enhance sales opportunities through better communication, maintaining engagement with audiences even when they have left the venue and to capitalise on a high resonance advertisement space with the flexibility to fit the environment. The lobby can become host to a large number of display surfaces ready to play any combination of content over scheduled times and connect to social media and viral activities. Playing live or scheduled content in selected zones can be achieved with simple single touch controls.

Data exchange from large screen to mobile devices is increasingly popular in the personal journey in public spaces. Be ready for the change and upshift in visitor expectations with Sharp/NEC sensor driven solutions such as leafengine and ensure that your audience is presented with content which is of particular interest to them and to maximise the engagement opportunity.