Sharp/NEC Solutions Zone
In a highly competitive market, KFC relies on new technologies to stay ahead of the competition. Using NEC displays embedded with Raspberry Pi computing, Digital Menu Boards at the fast food chicken outlet react quickly to changing offers to satisfy its customers’ appetites.
NEC Display Solutions, m&r Kreativ and IT-Haus GmbH delivered a full-service solution to the fast food giant KFC.
In cooperation with the system house IT-Haus GmbH, professional large format displays from NEC were installed in the sales area comprising 48” MultiSync® P484 and 40” MultiSync® P404 models, with integrated Raspberry Pi Compute Module 3.
Thanks to an impressive brightness of 700 cd/m² and the screens’ anti-reflective coating, the range of food on offer is superbly presented, readable even in bright ambient conditions. The modern and slim design fits perfectly into the brand’s modern interior design. Brand recognition is also guaranteed as KFC’s iconic CI colours - white on bright red - are accurately reproduced.
KFC also decided to integrate digital menu boards in cooperation with the advertising agency, m&r Kreativ. „Unlike the analogue alternative, digital menu boards emphasise KFC‘s modern brand presence,“ Lisa Probst, the Head of IT at m&r Kreativ, says. „They enable a mix of flexible product presentation, infotainment and interaction with customers. KFC can provide its customers with better information and positively influence their purchasing patterns“.
„We are more than satisfied with the result. Even at the age of 50, KFC is a young, modern brand and should be perceived as such“ says Dr Thorsk Westphal, Chief Marketing Officer at Yum! Restaurants International, the parent company of KFC. „We now plan to replace all indoor posters gradually with digital options in order to become even more flexible“.
Delivery of six InfoBoxes with dual touch monitors 55” installed at Warsaw Chopin Airport devices are IB REACTA 2x55. They were made from epoxy laminate with dedicated software KIOSK BROWSER based on Digital Signage DINE platform.
DS DINE software is an application used for content presentation in client-server architecture. It is dedicated for systems based on large displays as well as touch screens (single and multi-touch), and monitors used in the InfoBoxes and Totems. It guarantees presentation and remote updates various content on multimedia mediums.
DS DINE allows preparation, projection and remote management of the content within respective modules
Specific information, advertisements and messages are directed to exact mediums, at precise time with content fitted to display’s location.
Infoboxes at Warsaw Chopin Airport are part of Platforma Lokalizacji Pasażerów system implemented by company INOVATICA. Our task included design, production and installation of the product. The challenge was not only the high demands for utility of Infoboxes, but also the logistics of the installation. InfoBox in the airport hall is not only functional and modern, but also very stable. Thanks to our project, the device can be also used by the disabled on the wheelchairs. Due to situation that InfoBoxes were not only installed in the land side, but also in the air side, work could be done only at night at the specific hours. Completion of the task confirmed design, production and installation high competences of our employees.
Make your Brand an Experience. Create Collaboration.
smartPerform sets the new standard for interactive presentation and collaboration environments. This software allows users to create and operate individual user interfaces without programming knowledge. It combines the stability of the standard solution with a flexibility previously only achieved by individual programming. Variable and simple solutions for content maintenance provide efficiency, flexibility and design freedom for all projects.
This combination makes the difference – your desire for innovative functions, adapted operating processes, customized design and a wide spectrum of applications becomes reality.
Standardized user interfaces, so-called apps, complement the smartPerform portfolio. As the elementary core of a specific interactive application, we create these apps on your behalf as functional surface solutions for your bundles of products.
Marken erlebbar machen. Kollaboration gestalten.
smartPerform setzt den neuen Maßstab für interaktive Präsentations- und Kollaborationsumgebungen. Diese Software erlaubt Anwendern ohne Programmierkenntnisse individuelle Benutzeroberflächen zu erstellen und zu betreiben. Sie verbindet die Stabilität der Standardlösung mit einer Flexibilität, die bisher nur die individuelle Programmierung erreicht hat. Variable und einfache Lösungen bei der Inhaltspflege sorgen für Effizienz, Flexibilität und Gestaltungsspielräume bei allen Projekten.
Diese Kombination macht den Unterschied – Ihre Wünsche an innovative Funktionen, angepasste Betriebsprozesse, individuelle Gestaltung und an das Spektrum der Anwendungen werden Wirklichkeit.
Standardisierte Benutzeroberflächen, sogenannte Apps, ergänzen das smartPerform Portfolio. Als elementarer Kern einer spezifischen interaktiven Anwendung erstellen wir diese Apps in Ihrem Auftrag als funktionale Oberflächenlösungen für Ihre Produktbundles.
Waapiti, the most intuitive digital signage platform, integrated into the P and V series of NEC
The challenge: Jean Louis David hair salons sector had a problem of not having the flexibility and immediacy to change pricing and promotions in the windows.
The aim: to speed up and provide flexibility to Jean Louis David hair salons franchise when promoting their services in the windows, and attract customers, as well as generating cross-selling.
The solution: In this case, in San Fernando Jean Louis David’s franchise, the problem was solved through the implementation of 55” professional vertical screen in the windows that integrates Waapiti digital signage platform into Raspberry Pi Firmware.
The success: is achieved through a communication consulting service that comes from the Waapiti content department, as well as a customer support & technical maintenance team. The content design service and self-management of each hair salon provide a remarkable value for a franchise brand: adapting two campaign each year, creating templates and managing contents weekly. Projects like this one demonstrate that a digital signage service goes far beyond just equipment.
Advantages of Waapiti digital signage platform:
SaaS platform cloud based
Linux-based player software
Total stability: local playback
co-management & access from different user levels
Management based on tags
Dynamic content: smart playlists and HTML templates
Waapiti’s Raspberry Pi firmware developed for digital signage is very advanced in terms of functionality and is a simple and clear way to offer a unique and complete solution of digital signage.
Advantages of working on a integrated hardware on the manufacturer’s display:
Ease of installation and maintenance
reduces amount of necessary cabling (power, connectivity, serial control)
About Waapiti - The Waapiti digital signage platform is integrated into the P and V series of NEC large format professional displays. The Waapiti platform has a good track record in the market: over 7 years running and more than 1,000 players installed. Also, being one of the first platforms to use the Raspberry Pi hardware has given Waapiti a lot of experience, which results in great stability in digital signage projects.
Orb is Ireland largest street side network, targeting people on the move. Rushing for Yoga (there’s a paradox), on the coffee run, popping out for a sandwich, going for dinner, meeting friends, stopped at lights, walking to work, going out… are all easy every day ways to see Orb screens.
Digital meets DOOH - Recently significant synergies have emerged between traditional digital advertising and DOOH. Most exciting is the extension of Supply Side Platforms (SSP’s) to include DOOH networks. Orb’s key partnerships facilitate digital planners and buyers to extend their portfolio onto DOOH. Campaigns are fully programmatic in design, consistent with digital metrics and include the additional benefit of being ADBLOCKER FREE. RIGHT PLACE, RIGHT MESSAGE, RIGHT TIME
The Orb screens are strategically located in high density foot-fall hotspots. We bring Digital Out of Home beyond the traditional mall and transport clusters into the very heart of the action. City centre, down town, busy commercial hubs, creative quarters, entertaining and eating areas define our focus.
High Bright - Sunshine makes us happy, we love blue skies and clear days. Digital Screens are not such fans! Sunlight can dim down screens in day time and make them invisible. The NEC Orb screens are super High-Bright… up to 2700 candelas! This means your campaign is super bright, always on all the time.
Evolution of Advertising - Out of home advertising is changing in remarkable ways, fast. Orb is at the leading edge of this growth curve. What once was analogue turned digital, then became connected (online), now is embedded with intelligence and will soon become autonomous.
Analytics Enabled - Embedded sensors and specialist software transform the Orb network into a bespoke data accumulator. This data helps our clients build business intelligence, and make better decisions. With the war on awareness at an all-time peak, more people are hit with more messages than ever before. Orb allows brands measure exactly the effectiveness of each campaign.
• Opportunity to see
• Facial Features e.g. Glasses, Beard
• Dwell time
• Attention time
IKEA Rug sizer project at Milton Keynes store
IKEA understands that some customers sometimes cannot fully visualise the correct rug size that they need. This is because the rugs in store are suspended upright on display or rolled up for purchase. The measurements are readily available – but unlike other products in store – customers can’t easily see if it ‘looks right’.
To create a solution to this problem Beaver Group developed an intuitive and interactive concept which drives a bright NEC Laser projector to project the life-sized rug dimensions on the floor in front of the customer. This is all controlled via a 22″ interactive screen running a custom developed HTML app, linked to the Beaver Group signage.ninja platform. The customer can either select a rug size manually or search via product code. In another useful innovation, they can also choose to overlay different furniture on the rug they have chosen to assist with properly gauging the right size.
Throughout the main showroom, digital signage and projector solutions have been provided to give customers more information about the huge range of products available. With touch screen displays in the Kitchen Knowledge area, Digital Menu Boards, laser projection in the Living Room department, Interactive Video Walls, using six 55” displays and the advanced ShadowSense touch technology, customers are able to create mood boards through an easy-to-use interactive experience, and digital signage throughout – the customer journey through the store is guided and informed, every step of the way
For 10 years we have provided our award-winning solutions to many of Europe and the UK’s leading Cinema operators. We have a passion for cinema and improving the experience of your patrons with each visit. We also work with you to develop your content strategy to help you improve the efficiency of your concessions operation, reduce costs, reduce waste and operate with improved efficiency.
With our cinema management solution, signage.ninja, we empower your cinema managers to manage their digital estate at each cinema or across the whole circuit quickly and easily.
signage.ninja features a visually rich interface, designed to give you and your colleagues broad access to influence key elements of your operation across your screen network. You can manage – in real-time – how to drive value for your business and your customers.
We provide innovative solutions using NFC, mobile apps and live data to help simplify the day-to-day operations of systems, helping you to promote the right films and products at the right time of the day, every day. Live screens, day-parts, pricing, schedules, campaigns, products, active/inactive stock management, nutrition/allergen information and detailed customised analytics give you immediate control of the operational areas you need to manage. Changes are quick, single-click and fully auditable.
Services we provide from our in-house team:
Digital Signage including menus, box office and posters
Video walls and LED technology
Contactless Content Management
Film / Photographic studio
Full motion graphics / post production services
Full planning and strategic consultancy
Interactive touch-screens / tablets / projection
Website, App and mobile development
Customer analytics (including video analytics)
Please download the brochure, or click the "more information" button to learn more about the challenges, the solution and the result of the innovative weShop concept solution.
Please download the brochure, or click the "more information" button to learn more about the challenges, the solution and the result of the TUI travel agency of the future.
Please download the brochure to learn more about the challenges, the solution and the result of the IstanbulOnkoloji Hospital solution.
Please download the brochure to learn more about the challenges, the solution and the results of branding with new visual technologies @ Delhaize Supermarkets.
Please download the brochure to learn more about the challenges, the solution and the result of the Multimedia installation @ the Blank Hotel.
Focus on Customer Experience - Hemmakvall's New Store Concept
More customer experience in the store whilst driving more targeted sales and marketing efforts using high quality NEC 42 and 80-inch displays with digital signage software provided by Visual Art.
Retail chain Hemmakvall has designed a completely new store concept, focusing more on the candy in the stores and the overall customer experience rather than its rental movie services. This video shows the VIP opening of the new store concept at Vala shopping mall in Helsingborg, Sweden. By adding inspiring and engaging digital media technology, Hemmakvall is looking to enhance the customer experience in the store whilst driving more targeted sales and marketing efforts using high quality 42 and 80-inch displays with digital signage software provided by Visual Art. Colour richness, colour accuracy and the flexibility to change on-going promotions and campaign content using the new digital signage solution were all important in the design of the new store concept.
See the video of the store opening here: https://youtu.be/Rzklwyie_ik
Context-aware Retail Signage: Clas Ohlson - In the Clas Ohlson flagship store located in the recently opened Mall of Scandinavia in Stockholm, NEC teamed up with SMS/Smart Media Solutions, and Smartsign to create a new digitalized display solution that interacts with customers and shows commercial messages.
First, the screen was prepared with leafengine sensor technology and Smartsign software in the integrated computer - the Slot-in PC located on the back of the screen. Next, the screen was mounted in the custom made and stable stand, created by SMS/Smart Media Solutions. Two sensors were installed – one sensor senses if someone gets closer than one meter to the screen and the other one, a light-sensor, senses when the product is lifted from the shelf at the stand. The sensors were calibrated to be adapted to local light conditions. When the sensors are triggered, new messages appear on the screen. The stand integrates a professional NEC 40” display, leafengine sensor technology, two sensors and Smartsign software, along with the retail products from Kärcher and a product demonstration video. All in all, Clas Ohlson got a new integrated in-store display that engages with customers through a digital visual solution.
NEC leafengine - Making digital signage interactive with leafengine, a unified sensor - software connectivity that enables access to a broad catalogue of sensors, including gender and age classification, proximity detection, NFC, QR-Codes and many others.
Digital Signage, InStore Assistant, Self Service and Touch Mirror
The connection to the Onlineshop is ensured by the Digital Signage solution, a self service terminal, the InStore Assistant as a customer consulting tool for employees, as well as a mirror with built-in touch screen.
The 80 "digital signage screens in the shop window and as video walls in the checkout area play product videos and image pictures.
With the help of the wall-mounted self-service terminal and the 2m large mirror with built-in touch-screen, customers can capture articles via scanners and query availabilities, sizes and colors. By linking to Omnichannel processes, the articles can be ordered directly. Delivery options Ship-to-Store or Ship-to-Home are available. With the help of the InStore Assistant on smartphones, customer consultants can request item stocks and order items from other stores or the onlineshop for the customer.